Tourism sector to adopt digital media strategy to increase visitors from East Asian markets

India’s tourism sector is adopting a new digital and social media strategy to increase the flow of visitors from the East Asian markets, with a focus on China’s millennial, said, Rupinder Brar, ADG, MOT, post Incredible India roadshow in Singapore. She adds, “The feedback from Chinese millennials has helped understand their travelling needs. With such feedback, tour operators have been urged to plan tour products that offer more than the clichés.”

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