Tag Archives: Ministry of Tourism

Ministry of Tourism launches ‘Coolcation’ campaign to promote India as a year-round tourist destination

In order to make India’s tourism offerings more attractive and accessible throughout the year, Manisha Saxena, DG, MOT, GoI, highlighted the ‘Coolcation,’ campaign, aimed at showcasing country’s cooler regions and diversifying the tourist experience beyond the conventional peak seasons,  while challenging misconceptions about India’s climate.

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Suman Billa returns to MOT as Additional Secretary

Suman Billa returns to Ministry of Tourism as Additional Secretary in place of Rakesh Verma, who has been appointed as Additional Secretary, Department of Water Resources, River Development u& Ganga Rejuvenation. Billa was the Joint Secretary, Tourism, from 2014 to 2019, after which he joined UNWTO as Director, Technical Cooperation and Silk Road. After this, he was appointed as Principal Secretary, Industries and NORKA, Government of Kerala until the recent move.

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Affordable venues find favour with Indians: Manisha Saxena

Manisha Saxena, DG Tourism, Government of India, recently shared, “It’s encouraging to see not only five-star hotels but also smaller venues coming up with unique ideas to enhance wedding experiences in India. With the vastness of the industry and the significant number of weddings in the country, there’s room for everyone to contribute. While high room rates in India may be prompting some weddings to move abroad, it’s crucial to offer venues that cater to various budgets and preferences. While five-star hotels are ideal for large weddings, affordability remains a consideration for many.”

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‘Meet in India’, sub brand of Incredible India, will promote India as M!CE destination globally

MOT has launched ‘Meet in India’, a distinct sub-brand under ‘Incredible India’ to position the country as a M!CE destination. This was shared during India’s participation at AIME 2024. It will highlight exclusive features: excellent connectivity, world-class infrastructure, a knowledge hub, and unique tourist attractions.

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