OYO announces new category — OYO Living meant for millennials

OYO has announced its entry into the long-term fully managed housing rentals – OYO Living, geared to provide upgraded living experiences at an affordable price for India’s growing population. Perfectly suited for the changing housing needs of India, OYO Living will offer a first-of-its-kind, end to end managed and high-quality living experience that eliminates the hassles of finding, accessing and managing everyday housing. These accommodations are easy to find and easier to live in, where all OYO Living residents can experience the benefits of shared spaces while enjoying financial independence. With this, OYO aims to become the leading brand in the long-term housing rental and accommodations business and the biggest provider of housing in India. At the time of launch, OYO Living will have 35+ live properties, with over 2000 beds in Noida, Gurgaon, Bangalore and Pune, targeted at millennials and young professionals. With most assets currently operating already resulting at full occupancy, OYO Living will aim to expand to the top 10 metros by the end of 2019 and will offer over 50,000 beds.
Commenting on the launch, Ritesh Agarwal, CEO & Founder, OYO Hotels & Homes, said, “OYO Living represents our ongoing commitment to continue innovating and creating world-class stay experiences from India. With the launch of OYO Living, we are all set to offer something new while remaining true to our core mission of creating beautiful living spaces. This launch marks a key milestone as we embark on our journey towards becoming India’s biggest provider of housing, consolidating our position as a category innovator and leader.”
Piloted in mid-2018, OYO Living offers residents fully managed independent residential units, inclusive of contracting, furnishing, cleaning, maintenance, and in-stay services.