India Tourism is the Premier Partner for World Travel Market London 2016, as it looks to promote the diverse tourism product the country offers. Vinod Zutshi, Secretary, Ministry of Tourism, Government of India, said, “India is privileged to be Premier Partner of WTM London 2016. The event is the perfect platform to promote the diverse tourism products the country has to offer, from cultural heritage to beaches, cruises, eco-tourism, medical tourism and religious tourism and to showcase that India is truly “Incredible”.
“There is an ever-increasing amount of new and exciting products to educate the world’s leading buyers about. WTM London is an event when the Indian tourism stakeholders get to meet the world’s buyers and sign business agreements. The Ministry of Tourism and the Indian exhibitors look forward to a very successful WTM London 2016.”The Indian Government has in the last 18 months invested more than $300 million on developing its tourism infrastructure around the country as it aims for more than 13 million visitors a year by 2020. India is experiencing a 10 per cent annual growth in foreign tourist arrivals this year taking visitor numbers to a projected nine million in 2016.
The Ministry of Tourism will be looking to speak to WTM Buyers’ Club members from its key source markets of the USA, UK, China, Australia, France, Germany, Canada and Spain as well as the growing markets of South East Asia, the Middle East and Russia.
The key to India’s strategy is also to focus on a variety of products including heritage, cultural, rural, wellness, medical, adventure, and golf. A special focus is being put on coastal and beach tourism, cruise and eco-tourism. The government is developing world class infrastructure in its pristine beaches on the West Coast of the country between Mumbai and Kerala and alongside East Coast from Rameshwaram to Visakhapatnam.