The World Travel & Tourism Council (WTTC) has launched the world’s first-ever global safety and hygiene stamp which allow travellers to recognise governments and businesses around the world which have adopted health and hygiene global standardised protocols – so consumers can experience ‘Safe Travels’. The initiative also received the backing of UNWTO. Eligible businesses such as hotels, restaurants, airlines, cruise lines, tour operators, restaurants, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented. Destinations will also help to award the stamp of approval to local suppliers.
The launch of global protocols to boost the Travel & Tourism sector have been embraced by over 200 CEO’s including some of the world’s major tourism groups. Gloria Guevara, WTTC President & CEO, said: “We are delighted that UNWTO are supporting the private sector global protocols and our efforts as public-private collaboration is critical to ensure a faster recovery. We have learned from past crises that global standard protocols and consistency provide confidence for the traveller. Our new global safety stamp is designed to help rebuild consumer confidence worldwide,” she said.
“Now travelers will be able to recognise the businesses and destinations worldwide which have adopted the new set of global protocols that will encourage the return of ‘Safe Travels’ around the world. It will, in turn, help the Travel & Tourism sector to reopen for business and move in a coordinated approach.
“For the first time ever, the global private sector has rallied around Safe Travels protocols which will create consistency across the sector. Implementation by governments
around the world will restore much-needed confidence in order to restart the Travel & Tourism industry.”
Zurab Pololikashvili, UNWTO Secretary-General, said: “We welcome WTTC’s global safety stamp and Safe Travels protocols and its contribution to restoring confidence. This is key to build trust and we will only succeed if we work together.
“Public and private sector collaboration are of the essence here and we are happy to be working together with WTTC on the post COVID-19 recovery, and value their contribution to UNWTOs Global Crisis Committee, where we gather other leading private sector bodies, our members and key UN agencies.
“We are united in the common goal of tourism’s come-back to generate benefits going far beyond our sector. Trust and tourism will catalyse consumer demand, investments and jobs, thus generating opportunities for all.”
WTTC and all its Members from around the world have the safety and hygiene of travellers as their top priority.
Last week WTTC’s launched the first of range of new worldwide measures that were part of its Safe Travels protocols to rebuild consumer confidence and encourage the restoration of the global Travel & Tourism sector.
They provide consistency to destinations and countries, as well as guidance to travel providers and travellers about the new approach to health, hygiene, deep cleansing and physical distancing, in the post COVID-19 world.
Detailed discussions took place with numerous key stakeholders and organisations to ensure maximum buy-in, alignment and practical implementation, to set clear expectations of what travellers may expect travelling in the “new normal” before the vaccine is available.
The protocols are also being defined following the experience of WTTC members in dealing with COVID19 and based on the best available medical evidence.
It also follows guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC).
WTTC collaborated with international organisations such the International Air Transport Association (IATA), Airports Council International (ACI), and Cruise Lines International Association (CLIA) to ensure alignment across the sector.
Evidence from WTTC’s Crisis Readiness report, which looked at 90 different types of crises in the last 20 years, highlights the importance of public-private cooperation and the implementation of standardized protocols.
According to WTTC’s 2020 Economic Impact Report, during 2019, Travel & Tourism was responsible for one in 10 jobs (330 million total), making a 10.3% contribution to global GDP and generating one in four of all new jobs.