Tourism Authority of Thailand has unveiled a three-part strategy for ‘new normal’ tourism recovery

The Tourism Authority of Thailand (TAT) is moving quickly to draft strategy to support the Royal Thai Government’s third phase of easing business activities and restrictions after its most recent announcement on June 1, which is effective immediately. The relaxation helps some tourism-related businesses while other venue operators must wait and continue to follow guidelines issued by the Department of Health, Ministry of Public Health. Moreover, all international flights to Thailand are still banned until 30 June, 2020, due to the Civil Aviation Authority of Thailand (CAAT)’s announcement.

TAT Governor Yuthasak Supasorn said, “TAT is working actively with our tourism partners and other industry partners to monitor and identify opportunities.  TAT has formulated a strategy to support domestic tourism first and learn from experience, so that Thai tourists feel confident about their first travel choices around the Kingdom after the situation of the COVID-19 eases.”

To begin with (phase one) TAT has identified basic truths of the new reality moving forward: To restart, the tourism industry must be under disease control measures until a vaccine is developed to prevent this disease. This will affect and change all behaviour and patterns of traditional travel and tourism activities starting from the aviation experience.

Phase two and three begin once operational level products are functioning and a proper reduced carrying capacity is established so phase two can commence after international flights are allowed again.