The New Zealand tourism industry re-connected with the world, this April on TRENZ Connect 2022 through a series of exciting online events. These events are part of TRENZ Connect, a digital marketplace launched by TIA (Tourism Industry Aotearoa) last September to connect international market-ready New Zealand tourism operators with the international travel trade.
This year, almost 300 travel and tourism buyers from around the globe with almost 24 from India connected virtually and discussed latest updates from New Zealand, a great indication of the support from the trade for the New Zealand tourism industry.
Organised by Tourism Industry Aotearoa, the three TRENZ Connect Online events were a valuable opportunity for participants to talk business and discover new international market-ready products and learn about new developments in New Zealand’s best accommodation, transport, activities, and attractions.
“The beauty of the TRENZ Connect platform is that it’s ‘always on’. It allows the international travel trade to access the details of New Zealand tourism businesses 24 hours a day, 365 days a year, no matter what time zone they are in. Participants can start a conversation by sending a message at any time. So, all is not lost if you can’t make it to these particular events,” says Ann-Marie Johnson, Communications Manager, TIA.
“TRENZ is a fabulous opportunity for New Zealand to showcase what it has to offer to international buyers. Indian travel trade are our key partners in our efforts to promote and sell New Zealand to Indian travellers. Looking ahead at the reopening of borders to India later this year, this innovative platform will continue to help us to showcase our new tourism products and strengthen our relationship with the travel trade community.” says Venessa Chen, Regional Marketing Manager – Asia, Tourism New Zealand.
The TRENZ connect 2022 online event was a mix of business-to-business appointments and presentations on topical issues from industry players, including Tourism New Zealand, Air New Zealand, and Tourism Minister Stuart Nash.
The uniqueness of the TRENZ connect 2022 is that the platform is open 24×7. The travel trade fraternity can access the platform any time, any day without any restriction of time zone. Participants can easily start a conversation and drop their questions by sending a message at any time, making it the perfect one-stop ‘always on’ tourism platform.