I believe that India is already late but thanks to corona, the travel and tourism fraternity is now talking about inclusive tourism. Tourism without benefits to the local communities is not fair tourism but exploitative tourism. While the world can talk about sustainable tourism or eco-tourism, India has a privilege of talking about regenerative tourism because we had it implanted in our community and day-to-day life, but we lost it. Hence, we need to regenerate and go back to where we were. INDeco Hotels established rural tourism way back in the 90s and we saw development. For Indian villages, rural tourism is a magic wand that can resolve many of development issues. I strongly believe that it should be taken seriously and see what we can do to make it effective nationwide.