From 15th Aug, International marketing to follow 75 years of Independence theme: Arvind Singh

Arvind Singh, Secretary, Tourism, has said that while the strategy for international marketing in terms of incentives, promotions and media campaigns will be similar, but it will change from 15th August, when we enter 75th year of Independence. “We’ll merge that kind of messaging or campaigns, which will be aimed at celebrating 75th year of India’s independence, with existing media strategies, as well as new schemes and programmes,” he said.