During 2018, foreign tourist arrivals (FTAs) in India stood at 10.55 million, achieving a growth rate of 5.20 per cent year-on-year, according to a report by India Brand Equity Foundation (IBEF). FTAs in January 2019 stood at 1.10 million, up 5.30 per cent compared to 1.05 million year-on-year. Growth in tourist arrivals has been due to flexible government policies, developed rail and road infrastructure, ease in availability of e-Visas to foreign tourists. During January 2019, arrivals through etourist visa increased by 21.10 per cent year-on-year to 0.29 million. The Government of India has set a target of 20 million foreign tourist arrivals (FTAs) by 2020 and double the foreign exchange earnings as well. The Government of India is working to achieve 1 per cent share in world’s international tourist arrivals by 2020 and 2 per cent share by 2025.