Category Archives: MOT

The Ministry of Tourism, Government of India has won the First Prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019. The awards were received by Yogendra Tripathi, Secretary,Tourism on March 8, 2019 at ITB, Berlin. Following promotional films/television commercials produced by the Ministry as part of its Incredible India 2.0 Campaign received the awards: Yogi of the Racetrack The Reincarnation of Mr. and Mrs. Jones Sanctuary in Paris Maharani of Manhattan and The Masala Master Chef The Golden City Gate Tourism Multi-media Awards are given annually in various categories related to the Tourism and Hospitality sectors. The ‘Golden City Gate’ is a creative multi-media international competition for countries, cities, regions and hotels. The entries received for the awards are judged by an international jury comprising film and tourism experts. The annual award ceremony takes place at ITB Berlin, the world’s leading tourism trade show. The Ministry of Tourism has launched the Incredible India 2.0 Campaign in September 2017. The 2.0 Campaign marks a shift from generic promotions across the world to market specific promotional plans and content creation. Thematic creatives on different Niche tourism products have been produced and are being used in the Campaign, to cater to diverse consumer interests.These include the above Television Commercials on Yoga, Wellness, Wildlife, Luxury and Cuisine, which have been very well received the world over, registering about 155 million views on social media. The commercials have been produced in English with voice overs in 9 international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.

Under Swadesh Darshan Scheme, Ministry of Tourism is developing critical tourism infrastructure in the country in a sustainable and inclusive manner to make India into a world class tourist destination. The focus under the scheme is to develop public facilities like last-mile connectivity, tourist reception centers, wayside amenities, solid waste management, illumination, landscaping, parking etc. where private sector is not willing to invest. The Union Cabinet, chaired by the Prime Minister Narendra Modi has approved the following proposals: 1. Continuation of the Swadesh Darshan Scheme during 14th Finance Commission period and beyond; 2. Rs. 2055.96 crores for 60 on-going projects completing in December 2019; and 3. Rs. 324.09 crores for 6 projects for which substantial funds have been released and projects to be completed in September 2020. Details: Swadesh Darshan Scheme – Integrated Development of theme based tourist circuits is the flagship scheme of Ministry of Tourism for development of tourism infrastructure in the country. The scheme has following objectives: 1. Position tourism as a major engine of economic growth and job creation; 2. Develop circuits having tourist potential in a planned and prioritized manner; iii. Promote cultural and heritage value of the country to generate livelihoods in the identified regions; iv. Enhance the tourist attractiveness in a sustainable manner by developing world class infrastructure in the circuit/destinations; v. Follow community based development and pro-poor tourism approach; vi. Create awareness among the local communities about the importance of tourism for them in terms of increased sources of income, improved living standards and overall development of the area. vii. Create employment through active involvement of local communities; viii. Harness tourism potential for its effects in employment generation and economic development. ix. …

Union Tourism Minister, K J Alphons, will chair the National Tourism Advisory Council (NTAC) meeting to be held on February 21- 22, 2019, at the site of the newly made Statue of Unity, Kevadiya in Gujarat. Apart from regular members of the NTAC, experts from the hospitality, travel and tour industry have been invited to attend the meeting. The objective of the brainstorming would be how to achieve a target of 5 million visitors to the Statue of Unity by next year. The world’s tallest statue of the iconic leader Sardar Vallabh Bhai Patel is 182 meter tall. The National Tourism Advisory Council (NTAC) serves as a think tank of the Ministry of Tourism. The present NTAC was constituted on 20th October, 2016 under the Chairmanship of the Minister of Tourism with tenure of 3 years. The committee constitutes important Ministries, individual experts in the field of travel and tourism management and Ex-offico members from the industry associations. Last meeting of the NTAC was held ion 12th April,

K J Alphons, Union Minister for Tourism has inaugurated the project ‘Development of Eco Circuit: Pathanamthitta – Gavi – Vagamon – Thekkady’ under the Swadesh Darshan scheme of Ministry of Tourism in the presence of K Surendran, Minister for Tourism, Government of Kerala at Vagamon in Kerala. This Eco Circuit project was sanctioned in December 2015 for Rs 76.55 crores.  Major works carried out under the project includes Eco Adventure Tourism Park at Vagamon, Cultural Centre at Kadamanitta, Eco Log Huts at Peerumedu, Idukki, Approach Roads, walking trails, rain shelters at Pine Valley Forest, Thekkady, Kumily, Moozhiyar Dam, Penstock and Kakki Dam. Swadesh Darshan scheme is one of the flagship schemes of Ministry of Tourism for development of thematic circuits in the country in a planned and prioritised manner. Under this scheme the Government is focussing on development of quality infrastructure in the country with objective of providing better experience and facilities to the visitors on one hand and on other hand fostering the economic growth. The scheme was launched in 2014 -15 and as on date the Ministry has sanctioned 77 projects worth projects for Rs. 6131.88 crore to 30 states and UTs. 30 projects / major components of projects are expected to be completed during the current financial year, of which 12 projects worth Rs 1024.49 crore, covering the states of Manipur, Meghalaya, Nagaland, Arunachal Pradesh, Andhra Pradesh, Madhya Pradesh, Chhattisgarh Kerala and Sikkim have already been inaugurated. The Ministry of Tourism recognising the tourism potential of the state has sanctioned seven projects in Kerala under the Swadesh Darshan and PRASHAD schemes for an approximate amount of Rs 550 crores.

The Union Cabinet has approved the signing of Memorandum of Understanding (MoU) between the Ministry of Tourism, Government of India and the Saudi Commission for Tourism and National Heritage of the Kingdom of Saudi Arabia for strengthening cooperation in the field of tourism. The main objectives of the MoU are to exchange information and expertise in legislations in the tourism development, hotels, resorts and tourist accommodation facilities, tourism data and statistics, exhibition events and other tourism activities in States of the Parties, tourism development, planning and investment; introduce tourism investment opportunities available in the States of the Parties; encourage mutual tourism investment in tourism projects; encourage organising joint tourism events; participate in exhibitions, conferences and seminars held in the States of the Parties thus contributing to tourism development and crystalising a joint tourism vision. India and Saudi Arabia have enjoyed a strong diplomatic and long economic relationship. Saudi Arabia is one of the potential tourist generating market for India from Middle East. The signing of MoU with Saudi Arabia will be instrumental in increasing arrival from this source market.

Under the ‘Apni Dharohar-Apni Pehchaan’ Adopt a Heritage Project, the Monument Mitras are responsible for operation, maintenance and development of tourist amenities, in the non-core areas of the monument. At present, 11 Memorandum of Understanding (MoU’s) have been signed with the Monument Mitras. The prospective Monument Mitras are free to select a monument/heritage/tourist site of their interest under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project. The conservation of heritage/ancient buildings/monuments does not come under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project of the Ministry of Tourism. Hence, there is no pre-requisite for prospective Monument Mitras to partner with conservation experts.

Union Minister of State for Tourism, Alphons Kannanthanam laid the foundation stone for a spiritual circuit connecting Sivagiri Sree Narayana Guru Ashram, Arruvipuram, Kunnumpara Sree Subrahmania Swamy temple and Chembazhanthi Sree Narayana Gurukulam, at a function held at Sivagiri Mutt, Varkala near Thiruvananthapuram. The circuit will have facilities like a craft bazaar, bus shelters and an audio-video virtual reality show. Speaking on the occasion, Alphons said that the Ministry of Tourism has sanctioned seven projects to Kerala under the Swadesh Darshan and Prashad schemes at an approximate amount of Rs 550 crore. He further said that Kerala’s future lies in exploring the possibilities in tourism sector. The project was sanctioned in January 2019 for Rs 69.47 crore.

The central government has issued an advisory for all state governments, asking them to identify tourist spots, where there is a need to erect signage warning visitors of the danger involved in taking selfies there and barricading areas wherever possible danger is identified. According to Hansraj Ahir, Union Minister of State for Home, said that a number of accidents while taking selfies are reported time and again, which has made Ministry of Tourism (MOT) to come out with an advisory to all state governments and Union Territory administrations to take a number of measures to safeguard tourists. He reportedly said TGA safety and precautionary measures, including declaration of ‘No Selfie Zones’, to prevent any untoward incident are the primary responsibilities of the state governments and the concerned Union Territories administrations.  

The Ministry of Tourism (MOT) in association with Archaeological Survey of India (ASI) organised a touring session to four new museums at Red Fort Complex, Delhi for major tour operators and industry association members in order to give a wide publicity to these museums and discuss ways to make Red Fort a two-day destination. Satyajeet Rajan, Director General, MOT said that around 20 tour operators and other stakeholders, who specialise in promoting tourism in Delhi took the tour, which aims at educating the masses about the rich history and culture of the country. Situated in four barracks of Red Fort, the museum at Barrack 1 is all about First War of Indian Independence 1857 while the other museum at Barrack 2 contains specimens and information on the Jallianwala Bagh massacre. A third museum at Barrack 3 covers history and life of Netaji Subhas Chandra Bose and the INA movement, while Barrack 4 is a collaboration with ASI Delhi Art Gallery on contemporary paintings. The entire complex of museums will be known as ‘Kranti Mandir’ as a tribute to the revolutionary zeal and courage of the freedom fighters.  

Union Minister K J Alphons has said the country’s tourism sector fetched USD 234 billion revenue last year, registering a growth of over 19 per cent. Delivering the inaugural speech at the 2nd ASEAN-India Youth Summit here, he said the country was ranked third in the tourism sector, according to the 2018 report of World Travel and Tourism Council (WTTC). “Last year, India generated USD 234 billion revenue from the tourism sector. While the global revenue growth was 5 per cent, it grew by 19.4 per cent in India,” the Union tourism minister said. This revenue was contributed by 87 per cent domestic and 13 per cent foreign tourists, Alphons said. “From the foreign tourists, we earned USD 27 billion, which grew by 14 per cent compared to global growth of 7 per cent,” he said, adding that around 82 million people are employed in the tourism sector. About spiritual tourism, Alphons said 60-70 per cent of the total domestic tourists fall under this category. “The Indian philosophy is yoga. We see all as one. Yoga is the way of life and it says the entire universe is part of me. If I want to be happy, others have to be happy — this is the philosophy behind yoga. Let us forget physical connectivity, this is the spiritual connectivity between us,” the minister said. Alphons also advocated for a peaceful and sustainable world, free of pollution and damage to the environment. Source: PTI