Speaking at TTM Plus 2025, Thapanee Kiatphaibool, Governor, TAT, shared plans to attract more Indian travellers from tier II cities by enhancing air connectivity & promoting lesser-known destinations. Emphasising Thailand as a wellness hub, she said the focus will be on MICE, weddings & cruise segments, with itineraries to appeal Indians.
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TTM Plus 2025 has been officially inaugurated in Chiang Mai, Thailand. Speaking at the event, Nithee Seeprae, Deputy Governor, Marketing Communications, TAT, unveiled Thailand’s exciting new tourism products, which focus on sustainability, wellness and exploring hidden gems to enhance the tourist experience.
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At Thailand Travel Mart Plus (TTM+) 2025, the Tourism Authority of Thailand (TAT) presented its Thailand Product Update to international buyers and media. Delivered by Nithee Seeprae, Deputy Governor for Marketing Communications, TAT, the session outlined the country’s tourism strategy, product developments, and a firm commitment to a sustainable, high-value future. “Thailand’s tourism direction for 2025 is clear—we are creating high-value experiences rooted in culture, wellness, and sustainability,” said Nithee. He further added, “This is not just about growth in numbers, but about enriching every journey and ensuring tourism benefits both visitors and local communities.” In line with the Amazing Thailand Grand Tourism and Sports Year 2025, the government has introduced new measures to enhance the visitor experience, including relaxed alcohol regulations and a streamlined online Arrival Card. A broader range of immersive tourism products is also being developed to encourage longer stays and deeper cultural engagement. The product update highlighted a strong focus on wellness tourism, particularly experiences inspired by Lanna’s heritage. Visitors are invited to engage all five senses through traditional treatments like Tok Sen massage, herbal aroma therapies, and locally sourced wellness cuisine that reflects regional identity. TAT’s wellness and medical tourism strategy also spotlights regional strengths. In Northern Thailand, yoga, folk dance, and Lanna-inspired spa treatments are offered at destinations like Fah Lanna Spa and ZiRa Spa. The Central region combines traditional and integrative therapies at The Soul in Saraburi and ChivaRak Wellness in Phetchaburi. Along the Gulf of Thailand, spas such as MASON and SPA Cenvaree blend tropical serenity with time-honoured Thai healing. Gastronomy remains a pillar of Thailand’s tourism identity. The Michelin Guide Thailand 2025 features over 400 listings, including 50 in Chiang Mai. …
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