Tag Archives: Rashmi Verma

KJ Alphons, Minister of State (I/C), Tourism, Government of India, has launched the Indian Adventure Tourism Guidelines along with Rashmi Verma, Secretary, Tourism; Satyajeet Rajan, Director General, Tourism; Suman Billa, Joint Secretary, Tourism and Swadesh Kumar, President, Adventure Tourism Association of India (ATOAI). A total of 26 activities have been covered in the guidelines including land, air and water based activities. The guidelines have been put in place to make the unorganised sector to adopt them. These guidelines will be reviewed every three months. In an effort to make adventure sports safer, the set of guidelines lists out the basic minimum standards required for adventure tourism activities in India. Adventure tourism has grown rapidly over the past few years playing a vital role in the economic growth of India as well as attracting a large number of travellers from across the globe to the country. The sole aim is to help adventure tour operators understand and execute safety guidelines in a better manner. These guidelines cover activities like mountaineering, trekking, bungee jumping, paragliding, kayaking, scuba diving, snorkelling, river rafting and many other sports.

The much awaited all-new Incredible India website, which was set to go live from December 25, 2017, will now be launched in the end of January 2018. This was informed by Rashmi Verma, Secretary-Tourism, Government of India. “We could have launched the website as planned because in terms of technology, the website is ready. However, we are currently sourcing more content and images to make the website a complete solution and thus, by the third week of January, we should be ready to launch it, she said. Verma underscored various initiatives undertaken by the Ministry of Tourism (MOT). MOT is shortlisting some iconic tourist sites to develop into world-class sites in collaboration with various other ministries like Transport, Environment, Culture and Aviation. Five destinations under the Buddhist circuit are being developed with basic amenities and connectivity in collaboration with Ministry of Transport. She further added that MOT has planned to develop Special Tourism Zone and a proposal has been extended to all the states.

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, will lead PATA India Chapter as its Chairperson for the term 2017-19. This was announced during the 47th Annual General Meeting of PATA India Chapter held at The Claridges, New Delhi on December 19. While SanJeet, Director, DDP Publications, was re-elected as the association’s Vice Chairman; J.S. Taneja, MD, Travel Spirit International, will continue to hold the post of Hon. Secretary, and the post of Hon. Treasurer has been re-assigned to Vikram Madhok, MD, Abercrombie & Kent. The association also elected its Executive Committee for the term 2017-19. Under the Active Government Category, Rashmi Verma and Suman Billa, Joint Secretary, Ministry of Tourism, Government of India will hold the post, while Ravneet Kaur, CMD, ITDC and Sanjiv Garg, Additional Member T&C, Ministry of Railways will be EC members under the Associate Government Category. Pankaj Srivastava, Director-Commercial, Air India, has been elected EC member under the International Carrier category. Under the Domestic Carrier category, Ragini Chopra, VP, Jet Airways and M.P. Mall, CMD, IRCTC have been elected. The four posts for Travel Agents/Tour Operators category have been given to Vikram Madhok, J.S. Taneja, Snirmol Ghosh, Director, Indo Asia Tours and Anoop Kanuga, Director, Bathija Travels. Under the Hotels/ Associate Hotels category, the three members are: Renu Basu, VP, Indian Hotels; Arjun Sharma, MD, Select Holiday Resorts; and Rohit Arora, GM, Apeejay Surendra Park Hotel. SanJeet will be an EC member under the Sustaining Member category.

The India Tourism Development Corporation (ITDC) has signed a transfer agreement with Rajasthan government on December 9 to transfer Hotel Jaipur Ashok to the state government. As per the agreement, Hotel Jaipur Ashok located at Collectorate Circle would now be operated and managed by the Rajasthan State Hotel Corporation Ltd, with new identity ‘Hotel Jaipur’. The agreement was signed by Piyush Tiwari, Director – Commercial & Marketing, ITDC and Nihal Chand Goel, Additional Chief Secretary – Tourism, State government in the presence of Rashmi Verma, Secretary, Minister of Tourism, Govt of India; Ravneet Kaur, Chairperson and Managing Director (CMD), ITDC; Suman Billa, Joint Secretary, Ministry of Tourism, Govt of India and other dignitaries. ITDC executed transfer documents for transferring the hotel to the Rajasthan government at a negotiated price of Rs 14 crore. Earlier on September 5, a tripartite memorandum of understanding (MoU) was executed among ITDC, Ministry of Tourism and Government of Rajasthan for transfer of Hotel Jaipur Ashok to the state government at a negotiated value of Rs 14 crore without any liabilities and encumbrances.  

The 6th International Tourism Mart (ITM) organised by the Ministry of Tourism in association with the North Eastern States begins in Guwahati, Assam. Jagdish Mukhi, Governor of Assam in the presence of Sarbananda Sonowal, Chief Minister, Assam; K J Alphons, Minister of State (I/C) for Tourism, Rashmi Verma, Union Tourism Secretary and other dignitaries from Central Ministries and North Eastern States inaugurated the three-day event. Besides foreign delegates, 50 domestic stakeholders and 103 sellers from the North Eastern States are participating in the Mart. Representatives of State Tourism Departments of North East States will also showcase their tourism destinations. Held from December 5-7, the event will put the spotlight on India’s ‘Act East Policy’, blossoming ties with ASEAN and the larger East Asia region, home to the world’s rapidly growing economies. The panel discussions will also focus on promoting cultural ties, people-to-people contact with countries in the ASEAN region providing enhanced connectivity to the States of North Eastern Region, thereby developing inter-regional tourism between the ASEAN and North East Region of India. ITM – 2017 will also see an active participation by the Ministry of DONER to synergise the process of development of tourism of the North East Region.  

  Speaking at the 6th Update & Outlook Meeting organised by PATA India and Ministry of Tourism in New Delhi, Rashmi Verma, Secretary, Ministry of Tourism, Government of India announced the merger of the HRIDYA and PRASAD Scheme with effect from the start of 2018. She said, “The Ministry of Tourism has been in talks with the Urban Development Ministry and they have been given an in-principle approval to merge the Heritage City Development and Augmentation Yojana (HRIDAY) with the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme. The merger will help augment a greater synergy between the rural and urban spiritual sites like temple, church, mosque, etc thereby, providing a holistic development of these sites and an increase in the funding for the scheme.” Verma highlighted the great acceleration that tourism sector has witnessed in India. The platform was also used to reveal various initiatives by the Ministry of Tourism to propel and sustain the growth hence achieved. She also highlighted the shift in strategy of the ministry with regards to marketing campaigns from print and electronic mediums onto social platforms.

The India pavilion at the World Travel Market 2017, the leading global event for the travel industry, was abuzz with activities for the trade and consumers alike. Addressing a press conference, Rashmi Verma, Secretary-Tourism, Government of India, launched the all-new Incredible India website which will be going live from December 25.  At the three-day exhibition underway at the ExCeL-London from Nov 6-8, Incredible India showcased a lively celebration of spiritual tourism. The India stand laid special emphasis on the development and promotion of tourism for the North East States with an objective of showcasing the largely untapped tourism potential of the region. The Secretary highlighted the new initiatives for promoting tourism in India. “India Tourism has been going at a fast pace. We have jumped 25 positions as per World Tourism Forum, our ranking has improved from 65 to 40. In terms of international tourist growth in our country, last year it was 9.7 per cent as against the international trend of 3.5 per cent. This year so far it has been very encouraging and it has been at a high of 15.6 per cent. In terms of foreign receipts our growth has been commendable. The international growth has been 2 per cent, ours has been about 8.3 per cent (2016). The growth has been there but still there’s a long way to go.” Verma informed that recently India celebrated tourism fortnight with a focus on encouraging tourism. The MOT started campaigns called ‘Tourism for All’ and ‘Dekho Apna Desh’, focused on domestic tourists as well as NRIs, encouraging them to come to India not only to visit their relatives but also witness the diverse culture of the country. She pointed …

Post WTM London, Ministry of Tourism is all set to participate in FITUR, which will be held in Madrid from January 17-21, 2018. Rashmi Verma, Secretary, Tourism, revealed that India will be the partner country for FITUR, and is preparing for the same. “We will be participating in a very big way and the campaign has also been planned for the event in and around FITUR exhibition. We have many plans for it. Since the clientele in Spain is different, we will look at the countries which are participating at FITUR and offer our niche products as per their specific markets,” she informed.

Rashmi Verma, Secretary, Ministry of Tourism, flagged off a cycle rally at India Gate, New Delhi as part of the ‘Paryatan Parv’ of the Ministry of Tourism. The rally was organised to create awareness about tourism, environment and sustainability. Around 75 riders participated in the rally. It concluded at Qutub Minar, New Delhi. The Ministry of Tourism, Government of India, in collaboration with central ministries, state governments and stakeholders is organising this Paryatan Parv across the country from October 5 to 25, 2017. It is being organised with the objective of drawing focus on the benefits of tourism, showcasing the cultural diversity of the country and reinforcing the principle of ‘Tourism for All’.

The Ministry of Tourism, Government of India in partnership with other central ministries and state governments is organising ‘Paryatan Parv’ from October 5-25, 2017. Addressing the media regarding the ‘Paryatan Parv’ and the Swachhta initiatives, Alphons Kannanthanam, Minister of State (IC) for Tourism, said that programme is being organised with the objective of drawing focus on the benefits of tourism, showcasing the cultural diversity of the country and reinforcing the principle of ‘Tourism for All’. Rashmi Verma, Secretary, Ministry of Tourism and senior officers were present during the breifing. The Minister announced that the Parv will be inaugurated at the Humayun’s Tomb on 5th October 2017. The formal inauguration of the event will be held at 5:00 PM at the venue which will include a cultural programme. The Paryatan Parv will culminate in a 3 day event in New Delhi from the October 23 to 25, 2017 which will showcase the cultural diversity of the country, with cultural performances, crafts bazaar, food court showcasing folk and classical dance & music, handicrafts & handlooms and cuisine from all regions and States of the country. The “Adopt A Heritage” project launched by the Ministry of Tourism will be implemented at key sites during this period. Wayside Amenities for tourists will also be launched at important sites in identified circuits. Central Ministries have also proactively come forward and will be part of the event. In addition, the mega event will see active participation by Cultural Associations and Organisations, Travel & Hospitality Industry, Institutes of Hotel Management, Indian Institutes of Tourism & Travel Management, Service Providers, Students and Youth and the Local Population