Tag Archives: Pahalgam

The Union Ministry of Culture and Tourism is going to hold a high-level review meeting of tourism secretaries of all states on 7 and 8 July in J&K’s Pahalgam to revive tourism in the Kashmir Valley. The aim is to send out a powerful message that tourists are safe in Kashmir and they can return to their dream destinations in the Valley without fear.

Ravi Gosain, President, IATO, says, “IATO members, after visiting Kashmir, as part of ‘Rubaroo with J&K’, will be better equipped to apprise their clients about the on-ground situation in the valley and how safe it is.” The association’s 22-member delegation is visiting Pahalgam and Srinagar to promote the destination after the unfortunate terror attack.

IATO has taken a delegation of 22 members to Pahalgam & Srinagar, as part of its ‘Rubaroo with J&K’ initiative with an idea to revive tourism in the valley after the unfortunate terror attack some time back. In fact, LG, J&K has announced the reopening of many destinations in Pahalgam.

In a bid to tap the South Indian market, the Department of Tourism, Jammu & Kashmir organised a familiarisation tour for the travel agents from Chennai and Bengaluru who visited Pahalgam, Gulmarg, Yusmarg and Srinagar city. The department is planning an aggressive marketing campaign, including roadshows and seminars in Tamil Nadu and Karnataka this month to counter negative media publicity which has affected tourist flow to Kashmir. The hosted travel agents were all praises for the hospitality they experienced during their visit to the state. The visit included recce to budget, high-end properties and houseboats, the valley’s main USP. Source: UNI