Tag Archives: NIMA

NIMA aims to increase membership by 50% with focus in tier III and tier IV cities:

Gajesh Girdhar has been elected as the National Coordinator of NIMA. He shared, the association is now focusing on driving more membership and expanding the team. “Our main goal is to attract a larger number of individuals from tier III and tier IV cities. We anticipate a growth rate of 20 to 25% from these areas. We aim to increase our overall membership by 50%, with 25% of that growth coming from these cities”. In order to achieve this, the association is actively promoting its membership through various activities. “Our MICE forum, which has been successfully running for the past two years, has generated significant interest in membership. The positive word-of-mouth from last year’s event in Jaipur and this year’s event in Amritsar has led to an increase in online applications for membership,” he added.  Furthermore, the associations’ regional coordinators are also making dedicated efforts to attract new members from remote areas. Their commitment and hard work are crucial in bringing in more memberships. NIMA is currently focusing its efforts on the upcoming convention at Resort World, which will take place from August 6th to August 10th. This event is supported by Singapore Tourism, IHG Hotels and Resorts, Resort World Cruises, and Yorker Holidays. 

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NIMA signs MoU with Saint Petersburg Convention Bureau to boost MICE ties

We are pleased to announce the signing of the Memorandum of Understanding with the St. Petersburg Convention Bureau. This is a step forward after we had a similar agreement with the Moscow City Tourism Corporation, where we agreed to promote Russia as a MICE-friendly destination for all of the movement coming from India. This is a bilateral movement because this understanding will promote MICE both within and outside of India. And Russia is looking for increased participation from Indian stakeholders because, given the current geopolitical situation in the world, India is Russia’s preferred source market. Similarly, as inbound tourists to our country, Russians have always been preferred. 

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Subhash Goyal appointed Honorary Patron for NIMA

Dr Subhash Goyal (MBA, PhD), Chairman – STIC Travel Group and Member – National Tourism Advisory Council, Ministry of Tourism, Government of India has been appointed as the Honorary Patron for the Network of Indian MICE Agents (NIMA). “His vast experience in the Global and Indian tourism industry will be a guiding force for us to further the objectives of NIMA for the betterment of our members and other stakeholders of the Indian MICE industry,” said a statement from NIMA.

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NIMA signs MoU with PCEB to boost business ties between Penang and India

In conjunction with PITE 2022, Penang Convention & Exhibition Bureau (PCEB) signed a memorandum of understanding with Network of Indian MICE Agents (NIMA), in order to boost the business ties between Penang and India. “PCEB is regularly taking the initiatives to attract business event groups to visit Penang. Connecting with the Indian market is one of the efforts that are being done, especially with India being the key market for business tourism and events in Penang. In addition to the incentive group from India, we are making strenuous efforts to organise association meetings as well in Penang” quoted Ashwin Gunasekeran, the Chief Executive Officer of Penang Convention & Exhibition Bureau.

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India’s first MICE expo in 2025 by NIMA to connect global stakeholders

NIMA to launch country’s first MICE expo “I-MICE” in 2025. “Though we do have many tourism exhibitions in India, there is a void when it comes to MICE vertical. I-MICE will be the event for the global MICE stakeholders to connect with their Indian peers”, said Jagdeep Bhagat, National Coordinator, Network of Indian MICE Agents (NIMA). 

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NIMA holds 3-day M!CE Forum 2022 in Jaipur, scouts opportunities in M!CE

NIMA held M!CE Forum 2022 in Jaipur from 29-31 July. Anand K Tripathi, Addl. Director, Rajasthan Tourism said that M!CE has huge potential. Jagdeep Bhagat, National Coordinator, NIMA, said, “The event offered a good networking opportunity to the members from across India. The idea behind this forum is to update the members about the opportunities in the industry and what’s going on in the world.”

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NIMA ties up with 5 state associations to promote MICE, will not open state chapters: Jagdeep Bhagat

Instead of making its own state chapters, Network of Indian MICE agents (NIMA), is signing MoU with local associations in different states. Jagdeep Bhagat, National Coordinator, NIMA said, “We have already completed arrangement with five state associations, and we are working together for promoting MICE in those states. The idea remains that we will not be opening our state chapters and we will do whatever best we can do to strengthen the state infrastructure to go for constructive development of MICE resources, facilities and promotion of MICE.”

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NIMA tying up with local trade associations in states, will not create its own state chapters

Network of Indian M!CE Agents (NIMA) will not be creating its own state chapters, but instead would partner with other local trade bodies and associations in every state and promote M!CE tourism with them. Jagdeep Bhagat, National Coordinator,  NIMA and CEO of Vee Bee Tours & Travels, said, “Instead of creating state chapters for our association, we will be partnering with the local state associations. The local state bodies are already there and our core objective is to develop the state. Hence, whatever NIMA resources are there, towards skill development, education, branding, and technology advancement, we will be drafting, analysing, conceptualising all these efforts, which are required for the M!CE sector to grow within the state. We will be doing this collectively with the local state tourism associations. Of course, we will join hands with like-minded associations, and those who believe in our philosophy to do good work in the field of M!CE. We have already partnered with couple of state associations and we are in discussion with others too. By the time the whole lockdown is cleared, we will be up and running in at least 10-12 states. This way we will work for the benefit of MICE sector in the states and ultimately it will grow M!CE within the country.”

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NIMA Convention likely to be held from January 20-25, 2019

The annual convention of Network of Indian MICE Agents (NIMA) is set to be held in Taipei, Taiwan from January 20-25, 2019, as stated by Gajesh Girdhar, National Coordinator, NIMA. A destination showcase is also slated to be held in 2019 but the destination is yet to be finalised. NIMA, a four-and-half-years old association, is a network of MiCE agents. “We currently have 136 numbers with a majority from Tier-II, III cities. With zero membership fee, we have always focused on tapping new markets. For instance, in Spain, everybody has their eyes on Barcelona, Madrid and Apjiza, while we tap the Catalonia region where we had our first convention in 2016. So, now people are aware of Catalonia and all the members are promoting it,” explained Girdhar.  

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