Tag Archives: MoT

Minister Patel mulls int’l promotions

Prahlad Singh Patel, Minister of Tourism & Culture (I/C), had a detailed discussion with MOT officials on the content for promotion of tourism in the global media. The Ministry has continuously been talking about the dire need to let the world know and generate confidence among travellers that once international travel begins, India would be a safe destination to travel to.

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MOT plans boutique roadshows from Dec: Rupinder Brar

Rupinder Brar, ADG, Ministry of Tourism, is planning to do small boutique roadshows, some of which will be led by the Minister, while others will be led by senior MOT officials or regional directors. “The idea is to do events which will have around 35-40, or maximum 50 people, including trade, hoteliers, media and we hope to showcase new and nearby itineraries. With this we are hoping to drive domestic demand and create confidence. Some of them will also involve citywalk, where citizens will also be invited. While some roadshows have already started at regional director level, and we are hoping that the minister will kickstart the same in early December. We are hoping to start from Ahmedabad and ten go to Kevadia.”

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TAAI urges MoCA & MOT to open air bubbles, visas for foreign tourists

Travel Agents Association of India (TAAI) has written to Minister of Civil Aviation and Minister of Tourism to request them to open tourist visas for foreigners to visit India; to make RTPCR tests mandatory for all arriving passengers with no quarantine; to absorb the costs of RTPCR test and waive it for travellers; should offer mandatory travel insurance for all incoming tourists, and allow travel to countries with which they don’t have air bubble agreement via flights through countries with which These agreements  are in place. Jyoti Mayal, President, TAAI, had commented recently, “This would allow airlines to offer connecting flights to countries that are allowing Indians to visit. Many countries, which are not connected directly, like South Africa, South America, etc., but people want to travel there. Hence, there is a need to open beyond air bubbles. This would allow footfall on both sides.”

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MOT relaxing rules for tour operators and start-ups: Meenakshi Sharma

Meenakshi Sharma, Director General, Tourism, has said that apart from coming out with the incentive schemes for tour operators in the form of MDA for promotions nationally or internationally, they are also relaxing the rules for approval of tour operators, so that the benefits can go to those who haven’t been involved with us and also for the start-ups. “This is because the promotion and marketing budget for the smaller formations are not burdened to them and the Government can pick up some of that tab,” she added, while addressing a CII Webinar recently.

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MOT to launch hospitality database platform NIDHI in Sept

Prahlad Singh Patel, Minister of State, Tourism & Culture (I/C), has announced that they will be launching NIDHI- National Integrated Database of Hospitality Industry on September 27, 2020, i.e. World Tourism Day. MOT is also working on another platform, SAATHI – System for Assessment, Awareness and Training for Hospitality Industry. Both these platforms come in line with the brainstorming sessions that MOT had with industry stakeholders. In his Tweet, Patel said, “NIDHI will be a source of information for the country and the world. MOT had 1600 hotels registered with it; after the discussion with stakeholders, this figure has reached 21,000.”

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Harmonisation of state protocols key outcomes of stakeholder engagements

Rupinder Brar, ADG, Ministry of Tourism, has said that it has emerged from her discussions with industry stakeholders that the most significant enabler in the times to come is the safety factor and that there is need for harmonisation of quarantine rules across states. “People have to feel safe to travel, which means safety protocols need to be in place, but equally important is to create the perception of safety, for which, the Government, associations, industry and citizens should work together. In order to create ease of travel, we also need to create harmonisation around the rules within different states, owing to local conditions,” she said.

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PATA India Chapter requests MOT for ‘One country one rule’ concept

PATA India Chapter requested the Minister of Tourism that since all states have different SOPs and quarantine rules, there is a need to develop on the One Country One Rule concept. Runeep Sangha, Executive Director, PATA India Chapter said, “The MOT website should be one point of authentic information for tourists, and if there are any changes, they should first be intimated to MOT, who can update its website accordingly before they are put into the public domain. We also told them that tourism is a perishable commodity, and if the moment is gone, the opportunity is gone, and the result is that you lose revenues which will never come back. Therefore, it’s important for related ministries to understand that and work together with MOT as one. Another point we made was that there are over 50 NTOs that are jostling for the attention of FTOs, so we should focus on FTOs, work hand-in-glove with them for promotions and incentives and if we do that =, our returns will be better. In advertising, we should focus on travel trade media rather than mainstream media, because the rate of response to travel trade media will be much higher than that in mainstream media. On domestic tourism, there should be commonality of rules and regulations between states, and they should provide relief to people who go on domestic holidays. Instead of twice in a block of 4 years, they should make it every year.”

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