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The Indian delegation led by KJ Alphons, Minister of State (I/C) for Tourism, Government of India, highlighted the country’s tremendous tourism potential at the 52nd ITB Berlin as it kicked off at the Messe Berlin fairgrounds on March 7. Addressing the media, Alphons spoke about the country’s 5000 year-old civilisation, beautiful beaches, backwaters, desserts, coastline, Himalayas, and immense possibilities for millennials who are looking for adventure. The minister also apprised the audience about the growing yoga and ayurveda related activities and centres in the country, exploring the North East and the great potential of religious tourism, with emphasis on Buddhist tourism. “In terms of general numbers, India has done considerably well last year. 2017 was fantastic! We recorded 15.6 per cent, when the global numbers went up by 5 per cent. Our international tourists arrivals were 16.5 million last year. Are we happy with the numbers? No. We have so much to offer and we want to double the numbers in three years or less, double the revenues in three years or less. India’s tourism contributes about 8 per cent to the GDP of India. We have 14 million people employed in the tourism industry,” Alphons said. In terms of domestic tourism, close to 24 million Indians travelled last year. “In 2017, 1.8 million trips were made by Indians within the country and which will go up to 2 million in 2018 and we want this number to increase dramtically, its not just about international arrivals but also Indians visting India,” he said. The minister also stressed on the growing use of new technologies and methodologies in tourism, specially social media. Suman Billa, Joint Secretary, Ministry of Tourism, Government of …

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