Tag Archives: Germany

Germany Arrange for Tourism Surge During UEFA Euro 2024, Plan different experiences for travelers.

As the world gears up for the European Championship commencing on 14th June, Germany is also preparing for a significant influx of visitors. The diverse and captivating travel destination, extends an open invitation for explorers seeking inspiration this summer, whilst aligning with its sustainably focussed narrative, ‘Germany Simply Inspiring’. Expecting over 2.7 million spectators in stadiums and an additional 7 million for public viewings. This surge, informed by data from previous sporting events like the 2006 World Cup, positions Germany as an ideal travel destination during this period. From unspoiled landscapes to authentic culinary delights, urban attractions to historical sites, Germany stands as the ultimate European destination for travellers. Indian visitors can immerse themselves in off-the-beaten-path locations and experiences, offering moments to unwind, embark on scenic road trips, or delve into a heartfelt journey across the country. In anticipation of this major sporting event, the German National Tourist Board is channelling global attention towards the host cities and the rich array of attractions in nearby regions. An integral part of this strategy involves providing accessible, comprehensive information about the host cities to facilitate travel plans, all conveniently available here at: https://www.germany.travel/en/inspiring-germany/summer-of-footballgermany-2024.html. Romit Theophilus, Director of Marketing & Sales Office – India at the GNTO, said: ” Under the narrative ‘Germany Simply Inspiring,’ the country aims to highlight its positive image amongst the Indian audience whilst promoting travel tips. Theophilus further emphasised on sustainable aspects across several tourism segments throughout the country be it in the city or the countryside. Germany not only stands as a leading travel destination but also harbours a rich artistic heritage depicted vividly in architectural marvels and the works of renowned 17th-century artist, Caspar David Friedrich. …

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Christmas Holidays- the German Way : Gliding down the slopes all morning, with new stunning winter panoramas await Indian Travellers.

Some things about Christmas are the same everywhere: Enjoying the first snow, experiencing nature on winter walks, or writing a Christmas Wishlist. Indian visitors can explore candid Christmas markets all over Germany. A way to bring winter sports and nature in harmony together in Germany. Germany is committed to promoting sustainability by creating eco-friendly environments throughout its various celebratory activities. The German National Tourist Office (GNTO) India is excited about the highly anticipated Christmas markets in Germany to Indian travellers this winter. With a focus on sustainability and unique experiences, Germany provide a perfect destination for Indians seeking a memorable holiday season. Christmas markets are an integral part of German culture during the festive season. They provide a magical atmosphere, where visitors can explore beautifully decorated stalls, indulge in traditional food and beverages, and purchase unique handcrafted gifts in cities such as Berlin, Munich, Cologne, and Frankfurt, among others. This year Germany is quickening its journey towards sustainability and aims to implement sustainable practices as well as to promote locally sourced, organic goods. Visitors can also venture beyond the festive villages to experience a winter wonderland committed to eco-friendly enjoyment, featuring serene snow walks, spirited torchlight hikes, and the warmth of shared Christmas traditions. Romit Theophilus, Director, of the German National Tourist Office in India, highlighted the significance of Christmas markets in Germany and encouraged Indian travellers to visit during the winter season and beyond. He said, “Germany’s Christmas markets are a true representation of German tradition and culture. The festive atmosphere, the aroma of mulled wine and gingerbread, and the beautifully lit streets create an unforgettable experience. We invite Indian travellers to explore these markets and immerse themselves in …

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Simply FEEL GOOD in Germany: GNTB relaunches its world-renowned campaign for sustainability.

Germany is increasingly perceived internationally as a sustainable destination: In the SDG Index, which shows the progress made by 193 nations in meeting the UN climate goals, Germany rises from sixth to fourth place in 2023. According to analyses by IPK, potential guests ranked Germany third out of 27 countries in terms of climate protection and sustainability. The German National Tourist Board (GNTB) is making the most of this favourable attention by launching its international “Simply FEEL GOOD” campaign, which offers a variety of eco-friendly vacation suggestions. Commenting on the campaign launch, Petra Hedorfer, CEO, German National Tourist Board (GNTB) says: “With the award-winning ‘Feel good’ campaign, we have already been successfully promoting the variety of certified sustainable products and services on the international markets since 2021. The 2023 campaign shows how a trip to Germany can combine sustainability, enjoyment and a variety of experiences can be combined on a trip to Germany. The travel ideas selected for the campaign reflect how more and more tourist regions, hotels, tour operators, and mobility service providers are aligning themselves sustainably. The strategic orientation and implementation of the campaign pay very specific attention to the United Nations Sustainable Development Goals (SDGs) and thus underpin our claim to make German incoming tourism more sustainable.” Simply FEEL GOOD 2023 The central element of the GNTB campaign is a landing page at www.germany.travel. This hub of inspiration and information presents almost 140 sustainable tourism travel ideas that were selected in a call for proposals. The four clusters “Discover,” “Enjoy,” “Stay” and “On Tour” make it easier to find your way around. In addition, maps of Germany link to further sustainable travel options to the thematic websites …

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GNTO invites visitors from India to take enchanted tour of the nation’s rich history and fantastical landscapes

The German National Tourist Board is inviting visitors from India to take an enchanted tour of the nation’s rich history and fantastical landscapes.  With 25,000 enchanting sites, from UNESCO World Heritage Sites to hidden gems, Germany’s historic treasures provide both romantic getaways and legendary tours filled with pure magic. Whether it is the Baroque-style Moritzburg Castle constructed on its own artificial island near Dresden or Kriebstein Castle that looms ominously over the River Zschopau in Saxony; the Barockgarten Großsedlitz in Heidenau or Germany’s oldest “porcelain palace”, the Schloss Favorite Rastatt near Baden-Baden. The wonderous sites promise unique experiences, from open-air concerts under starry skies to captivating exhibitions. Indian tourists can take part in the Hohenzollern Mountain Race, climbing 365 vertical metres to reach the courtyard of Hohenzollern Castle, visit the world’s first playing card museum to design their own cards at Altenburg Residential Castle; or experience music fusion at Spandau. Explorers can also discover other fascinating places such as Sanssouci Palace, which is actually a complex of palaces and gardens; immerse themselves in culture at regular musical performances and events at Wartburg Castle; experience the annual theatrical tribute paid to William Shakespeare at Neuschwanstein Castle; and visit Heidelberg Castle, which hosts a 2 series of unforgettable theatre, opera, and concert productions. Each of these landmarks highlight Germany’s rich history and architectural wonders. The German people always like to show themselves from their best side, a country with a big heart, as well as free, lively and peaceful at the same time. We’ve rounded up some of the best festivals in Germany this summer alongside Oktoberfest. Come and celebrate with us! Rheingau Wine Festival Wiesbaden: 11th – 20th August For 10 …

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New GNTB campaign “Season’s Greetings from Germany” inspires travelers to Germany during the Christmas season

The German National Tourist Board (GNTB) launched its “Season’s Greetings from Germany” online campaign a few days ago. In addition to Christmas markets in smaller and larger cities, the focus is on typical German traditions and winter activities in the countryside. Petra Hedorfer, Chief Executive Officer (CEO): “For many years, German cities and regions have been in high demand. This is underlined by the latest results of the Anholt Ipsos Nation Brands Index (NBI) 2022: “Historic Buildings”, “Vibrant Cities”, “Contemporary Culture” and “Cultural Heritage” are particularly influential in shaping our image among potential travelers to Germany. Season’s Greetings from Germany’ promotes itself to International travelers and our neighboring countries with authentic experiences, also in rural areas. In line with our strategic orientation, we have presented the various Christmas offers on the campaign website, above all from a sustainability perspective.” The “Season’s Greetings from Germany” campaign is now being rolled out internationally via social media, programmatic advertising, audio streaming, e-mail marketing and search engines. The heart of the campaign is the landing page www.germany.travel/en/christmas with selected Christmas markets, sustainable offers, outdoor activities, and as well as traditional customs for which Germany is known worldwide. Christmas recipes to bake and various Christmas playlists, as well as a a winter tour of Germany as a podcast provide additional inspiration for potential guests for additional inspiration. Mentioning of the Christmas, Mr. Romit Theophilus, Director, Sales & Marketing, India said, ‘‘Christmas Markets in Germany are an incredible and celebrated tradition that dates back hundreds of years. Every year, different German towns and cities hold these events that tourists from India also attend. The delectable aromas of hot chestnuts, grilled sausages, and glühwein, coupled with the …

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India-based Tamara Leisure Experiences strengthens its German Portfolio with 4th Hotel Acquisition

Tamara Leisure Experiences headquartered in Bengaluru, India has added to its German portfolio of hospitality outlets with the recent acquisition of Moxy Bremen at Uberseestadt in Bremen. This marks the 4th hotel acquisition by Tamara Leisure Experiences in Germany, strengthening its hospitality portfolio in the region. Speaking on this latest acquisition, Shruti Shibulal, Chief Executive Officer, Tamara Leisure Experiences says, “This is a proud moment for all at Tamara Leisure Experiences, especially as we close 2021, another tumultuous year for the hospitality industry. We, at Tamara, aim to strengthen our global presence and this latest acquisition in Germany marks our fourth property acquisition outside of India. With it, we further diversify our portfolio and continue on our path to achieving 1000 keys globally by 2025.”

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Boost your knowledge about Destination Germany, register now for Germany Specialist program

It’s time to know more about Destination Germany with the Germany Specialist program, tailor-made exclusively for travel trade by German National Tourist Office (GNTO). Learn about new and old offerings in Germany, through four modules that not only inform you about things to do, but also new ways of exploring the destination. Get ready to experience and learn about Destination Germany like never before. Register yourself today on: www.germanyspecialist.com.

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German Government to sell quarter of its 20% stake in Lufthansa airlines (Lufthansa)

Germany plans to sell up to a quarter of its 20% stake in Lufthansa over the coming weeks, the German finance agency said on Monday, citing positive developments at the bailed-out airline. Lufthansa shares fell as much as 4.9% to 8.81 euros in early trade after the announcement. The state’s 20% stake was acquired for 300 million euros ($353.67 million) as part of a bailout for the German carrier as the company and the entire aviation sector took a battering from the coronavirus crisis.

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