Tourism Breaking News
Tourism Australia is embarking on the next stage of its globally successful Come and say G’day campaign with the second chapter of the highly effective platform launching in India today, 20 August 2025. Animated Brand Ambassador Ruby the Souvenir Kangaroo is back and joining her this time is local entrepreneur and philanthropist Sara Tendulkar in Tourism Australia’s locally nuanced campaign created for Indian audiences. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said while traditionally Tourism Australia campaigns have featured one famous face across their global marketing initiatives, the new campaign brings to life the lasting memories of an Australian holiday from the perspectives of visitors from India, including Sara Tendulkar. “Our new campaign extends a bespoke invitation to Indian travellers to visit Australia and experience a holiday that lasts a lifetime. The campaign creative has been tailored for cultural nuances and showcases the sort of tourism experiences Indian travellers are looking for. We could not be more excited to work with Sara Tendulkar on our new campaign – her connection with Australia made her the perfect fit. We are equally excited to officially welcome her into our Friend of Australia advocacy program,” said Nishant Kashikar. Sara Tendulkar said, “There is something about Australia that keeps calling me back. I have always felt so welcomed. I am touched and excited to be able to share a slice of the unforgettable memories I have made Down Under in Tourism Australia’s Come and say G’day campaign. From the bustling cities to the relaxing beaches and curious wildlife, I know that travellers in India will be captivated by the diversity and warmth Australia has to offer. Whether it is going surfing, …
Read More »Tourism Australia launches new Come and say G’day campaign targeting Indian travellers, starring Sara Tendulkar
