Tag Archives: Chief Executive

The Cathay Pacific Group has announced that its’ wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences. The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brushwing logo. This livery will appear for the first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline’s fleet. By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s unique connectivity into Mainland China – one of the world’s fastest-growing business and leisure travel markets. The Cathay Pacific Group will launch a major international advertising and marketing campaign later this year to promote recognition of Cathay Dragon and the benefits this rebranding will bring to passengers. Ivan Chu, Chief Executive, Cathay Pacific, said, “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience. We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from Mainland China markets. This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience,” Algernon Yau, Chief Executive Officer, Cathay Dragon, said, “We can assure our customers that Cathay Dragon will …

ASEAN Tourism Forum (ATF) will be held from January 16-20 next year. “Singapore is honoured to host the next ASEAN Tourism Forum (ATF) in 2017 with the theme – ‘Shaping our Tourism Journey Together’. This theme speaks to the importance of continual, collective efforts by ASEAN members to address challenges and opportunities as we jointly develop and grow the tourism industry in the region,” says Lionel Yeo, Chief Executive, Singapore Tourism Board. To commemorate its 50th anniversary, ASEAN will also launch a year-long travel campaign to promote the region’s diverse offerings. Within the ASEAN Economic Community, Tourism is one of the priority sectors for integration by 2015, and to achieve this, ASEAN had adopted the ASEAN Tourism Strategic Plan 2011-2015. ASEAN will further build on this momentum and develop the ASEAN Tourism Strategic Plan (ATSP) 2016-2025. “This will strategically transform our region into a competitive, sustainable, and more socio-economically inclusive and integrated tourism destination,” Yeo remarks. TRAVEX, a key component of ATF where sellers from ASEAN get to meet buyers from all over the world, will be held in Singapore from January 18-20, 2017.