Tag Archives: Best Western

Best Western Hotels & Resorts Enters Greater Noida Region With Best Western Branding Agreement At IThums Galleria, Alpha II

Hotels & Resorts, one of the world’s leading hotel chains, continues its rapid expansion in India through a partnership with the renowned SBTL Group to bring Best Western IThums to Greater Noida, Uttar Pradesh, a hub for the IT, automotive, education and electronics industries. Located at IThums Galleria in Alpha II, an upscale mixed used development consisting of the hotel, offices, retail outlets, multiplex, and dedicated food & entertainment zones. Having 165 rooms and guest facilities such as a multi-cuisine restaurant, bar, multiple meeting and function venues, and recreation facilities, Best Western IThums shall be a perfect venue for business, leisure, social gatherings, and MICE events. Atul Jain, Chief Operating Officer, said, “Greater Noida has seen tremendous growth in recent years and has emerged as a promising business and residential destination set on a positive growth curve. We are pleased with our collaboration with IThums World to offer a well-appointed and comfortable hospitality venue to this vibrant city”,  BWH Hotels – India, Bangladesh and Sri Lanka. “We have been experiencing a remarkable growth and penetration into diverse markets in India, and are delighted to introduce new properties to our guests in the highest traditions of hospitality,” he added. Divyansh Sahni, Director, IThums World, says, “The successfully concluded Global Investor Summit and G20 meetings that drew participants and visitors from 40 countries have given global legitimacy to Uttar Pradesh, opening the way for the state to become the country’s largest economy. Being the financial hubs of the state, Noida and Greater Noida present a great opportunity for investment and business growth. The development of new sectors, and the upcoming Jewar International Airport are also being counted as an advantage over other …

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Best Western buys Sweden Hotels

Phoenix-based Best Western Hotels & Resorts has acquired Sweden Hotels, a collection of 59 hotels across Sweden, for an undisclosed sum. The acquisition makes Best Western the largest hotel chain in Sweden, with a total of 135 properties. Sweden Hotels, which has been in business since 1977, now gets access to Best Western’s loyalty program, Best Western Rewards, its distribution channels, and its customer relations, marketing, and purchasing services. Best Western said the deal will help the company grow its newly formed SureStay Hotel Group brand, as well. In a statement, David Kong, CEO of Best Western said, “Best Western is always on a quest to grow our offerings around the globe. The opportunity to broaden our footprint with a quality partner like Sweden Hotels is one that we couldn’t turn down. We look forward to what I’m confident will be a longstanding and prosperous venture.” In another press statement, Jenny Bänsch Larsson, chairman of Sweden Hotels said, “It feels good to be part of BWHR (Best Western Hotels & Resorts). With the merger with BWHR, we will now be able to help hotels better in areas such as distribution, marketing, purchasing and sales.”

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