Regional language marketing has been such a success story for large operators like Thomas Cook India: Romil Pant

Underlining the importance of the use of vernacular languages in travel marketing, Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook India, says, “Travel is all about comfort, confidence, and convenience, and nothing delivers those better than communicating in one’s own language. Our data shows why regional language marketing has been such a success story for large operators like us. From websites to social media, print ads to face-to-face conversations, the adoption of local languages has consistently driven higher engagement and bookings, especially with Thomas Cook’s new initiatives like Bengali-language group tours during Durga Pooja.”