PDMF 2025 to kick off from 1 Dec in Thailand’s Chiang Rai, to spotlight wellness, culture & destination reinvention

The PATA Destination Marketing Forum 2025 is all set to take place from 1–3 December in Chiang Rai, Thailand, bringing together thought leaders and creative experts shaping Asia-Pacific destination branding. Held under the theme ‘Steeped in Tradition, Rooted in Wellness,’ the forum will explore wellness tourism, hyper-local experiences, cultural heritage, technology and destination reinvention. Designed to empower emerging destinations, the three-day event blends local immersion with practical sessions to help them grow into globally recognised tourism hubs.