Category Archives: Associations

The Pacific Asia Travel Association (PATA) has launched a new vision and mission to redefine its role in shaping the region’s tourism landscape. The refreshed vision, “A meaningful Pacific Asia tourism economy”, emphasises purpose-driven growth. PATA’s mission focuses on sharing knowledge, enabling networking and protecting tourism assets through innovation, collaboration and adaptability. With this strategic shift, PATA aims to equip the travel trade with tools to thrive in a rapidly evolving global environment, reinforcing its commitment to sustainability, resilience and industry unity across Asia and the Pacific.

Calling on Agoda to immediately reverse the recent changes to its commission structure, K Syama Raju, President, Federation of Hotel & Restaurant Associations of India (FHRAI), said, “We strongly urge Agoda to uphold equitable business practices and maintain complete transparency in their engagements with Indian hotel partners.”

According to WTTC, today, only 1–2% of Indian tourism is sustainable compared to 10% globally. Deep Kalra, Founder and Chairman, MakeMyTrip, said, “India’s sustainable tourism market is modest, about $37 million or roughly ₹320 crore, but projected to grow to $216 million in 10 years.” Based on a MakeMyTrip survey, he said that 79% of travellers care about sustainability but lack access, affordability and trust. “They just need better tools,” he emphasised.

In a landmark move to boost small and medium-sized enterprises (SMEs) in the global travel industry, the World Travel & Tourism Council (WTTC) has launched its Together in Travel SME initiative, with VFS Global proudly joining as a Founding Partner. WTTC is the only global body representing the travel and tourism private sector and its numerous industries. Over 200 companies are now represented on the Council, accounting for two-thirds of a trillion US dollars in turnover, equivalent to 30% of the entire sector Drawing on more than two decades of experience in technological innovation and market expansion, VFS Global is uniquely placed to share its expertise with a broader network of travel businesses. This new programme enables the empowerment of even more SMEs, helping them thrive in an ever-evolving travel ecosystem. VFS Global will actively support SMEs across its network spanning over 150 countries, recognising their pivotal role in driving innovation, fostering cost-effective growth, and promoting sustainable development within the travel and tourism sector. VFS Global remains committed to empowering SMEs to scale their operations and achieve significant progress, forging new opportunities for sustainable success. Julia Simpson, WTTC President & CEO, said, “We are delighted to welcome VFS Global as a Founding Partner of Together in Travel. Their invaluable expertise, global network and industry leadership will play a crucial role in shaping this platform, empowering SMEs around the world with the tools, knowledge, and opportunities they need to thrive. By joining forces, we are creating a more resilient and inclusive Travel & Tourism sector, ensuring businesses of all sizes can flourish in the global marketplace. Additionally, we are excited to welcome Andrea Grisdale as Vice Chair—her vast experience and leadership …

The vibrant city of Surat witnessed a landmark moment as the Installation and Inauguration Ceremony of the newly formed Skål International Surat – South Gujarat club took place at Emerald 1, Orange Megastructure LLP (formerly TGB) at 1900 hrs. The ceremony was graced by the presence of Skål International India board members and was filled with energy, enthusiasm, and commitment from all participants. This newest addition to the Skål India family marks a significant step in the organization’s mission to establish active clubs in every state and union territory of the country. The event was characterized by valuable discussions, forward-thinking suggestions, and a shared vision for collaborative growth in the tourism and hospitality sector. “It is heartening to see the spirit with which Surat has embraced the Skål movement. This club is set to become a beacon of positive change for the region’s tourism community. Our mission remains to be the unified voice of progress and cooperation in Indian travel and hospitality,” said Sanjeev Mehra, President, Skål International India. The Skål International Surat – South Gujarat team also expressed their eagerness to contribute actively to the network. “We are honored to become part of this global movement. With passion, purpose, and partnership, we aim to elevate Surat’s presence in the international tourism map,” said Rajiv Shah, President, Skål International Surat – South Gujarat. The Office Bearers of the newly inaugurated Club Are Rajiv Shah – President, Vikas Gupta – Vice President, Sumit Bansal – Secretary, Vimal Vaghani – Treasurer, Sumit Saluja – Director-PR, Communication& CSR, Nitin Gupta – Membership Development Officer. Skål India continues its journey with renewed zeal to foster professional camaraderie, build bridges across borders, and create opportunities that …

Himanshu Patil, President, OTOAI, “6th convention of OTOAI will take place in the magnificent city of Moscow from 10-13 July 2025.” He added, “Post-pandemic, Russia has made a very positive move by simplifying the visa process for Indians. This clearly reflects their intention to welcome us and strengthen tourism ties between our countries. We are confident this convention will help boost mutual tourism opening new avenues for cooperation.”

FAITH Conclave 2025 will be held from 4–5 June 2025 at Taj Palace, New Delhi. “Registration will open shortly,” revealed Rajiv Mehra, General Secretary, FAITH. The conclave’s theme is going to be ‘Tourism 2030 – India on mission mode.’ Leaders from the sector will carve framework for India’s tourism till 2030

In a powerful call to action for India’s travel trade, Mugdha Sinha, Director General, Ministry of Tourism, Govt. of India, has urged tour operators and travel agents to rethink the role of associations and demand greater value for their membership fees. Speaking at the PATA forum, Sinha emphasised that associations must evolve into data-driven knowledge hubs, aggregating market insights, consumer trends, and geopolitical travel shifts to truly serve their members in today’s dynamic environment. “Membership fees—whether high or low—should come with tangible returns. Associations must become aggregators of information. We used to buy such data while negotiating trade deals. Today, travel agents need that same level of insight—what kind of travellers are coming, from where, and what they want to experience,” she said.

Tourism India Alliance (TIA) is all set to organise Tourism Exchange (TEX) on 10 January 2026 in Odisha. The national-level event aims to be a convergence point for tourism stakeholders, spotlighting innovation, partnerships, and destination marketing. “We aim to foster bilateral tourism and create long-term value for our members in 2025 and beyond,” said Jagdeep Bhagat, President, TIA.

The much-awaited IATO election will be held on 10 May at The Ashok Hotel in New Delhi for the posts of President, Senior VP, VP, Secretary, Treasurer, Joint Secretary, five EC members (Active) and three EC members (Allied). Ravi Gosain, Director, Erco Travels and Amaresh Tiwari, MD, AT Seasons & Vacations Travel, are contesting for the post of the next President, replacing Rajiv Mehra, the current President.