Mahendra Vakharia, Executive Committee Member, Immediate Past President – OTOAI, & MD, Pathfinders Holidays, says that understanding the WHY before a client’s holiday is key to creating a more meaningful and wholesome luxury experience. “Many times we as luxury advisors have to inform the client that what looks good or luxury on social media is not necessarily what will suit you or you may not fit in well in that luxury getup because of the cultural difference, living lifestyle, food habit etc. Luxury should not force you to change just so that you fit into a particular situation,” he explains.