Thomas Cook opens Gold Circle Partner outlet in Bikaner

Thomas Cook India has opened a new Gold Circle Partner outlet in Bikaner. The Thomas Cook Gold Circle Partner programme is an exclusive partner programme for tour operators and travel agents in India that helps in increasing the brand’s presence and reach across the country. With this programme, the Gold Circle Partner reaps benefits of a brand association with Thomas Cook, along with knowledge sharing, training and expertise to manage a travel business. In addition, a Gold Circle Partner is empowered to provide customers with a wide range of travel and financial products & services, including sales & marketing support for customer retention and further new business development, thereby enabling them to reach out to a larger customer base. Rajeev Kale, President & Country Head Leisure Travel & MICE at Thomas Cook India Limited said, “We have observed that India’s Tier II and III markets exhibit immense potential for growth and we want to be a catalyst in this key opportunity. Bikaner is a ]new market for our travel and travel related businesses and we believe that the city offers tremendous potential to cater to a diversity of retail consumers such as business families, government employees, and business and leisure travelers. Our newly opened outlet in Bikaner is located in a well-known commercial hub- right in the heart of the market.”
With this new Bikaner outlet, Thomas Cook India’s network in Rajasthan extends to 10 locations across the state, offering its customers easy access via 2 owned branches in Jaipur and Udaipur and 8 Gold Circle Partner outlets (3 in Jaipur, and one each a Kota, Udaipur, Jodhpur, Alwar and now in Bikaner).