Tourism Breaking News
Taiwan Tourism Administration completes a multi-city roadshow across Chennai, Bengaluru and Pune, strengthening trade partnerships as the destination targets accelerated growth from the Indian market.
As outbound travellers look beyond traditional circuits, destinations across Asia are widening their India engagement to secure a stronger market presence. Taiwan’s latest three-city roadshow reflects this shift, underscoring its intent to build deeper trade relationships, expand market awareness and position the island as a compelling leisure and MICE destination for 2026 and beyond.
Held from 19–21 November across Chennai, Bengaluru and — for the first time — Pune, the initiative forms part of TTA’s long-term strategy to grow visibility across high-potential gateway and emerging source markets.
Trade turnout indicates rising interest
More than 120 travel trade partners attend the roadshows, signalling strong curiosity and increasing readiness to include Taiwan in outbound portfolios. Sessions focus on product updates, destination training and partnership development, enabling agents to better understand Taiwan’s offering across culture, nature, culinary exploration and MICE infrastructure.
Taiwan’s premier destination management companies, Apple Travel Services and Top Holidays, participate virtually, showcasing customised itineraries curated for the Indian market and highlighting their decades of expertise in designing culturally aligned travel experiences.
Malaysia Airlines serves as the official airline partner across all three cities, amplifying connectivity options via Kuala Lumpur for travellers headed to Taiwan.
TTA reinforces long-term commitment to India
Paul Shih, Director – Singapore Office, Taiwan Tourism Administration, says: “TTA is committed to a long-term strategy of positioning Taiwan as a premier destination for high-end leisure and MICE travellers from India. The three-city roadshow not only marks the continuing strengthening of TTA’s partnership with the trade in these key gateway cities but also builds upon our resolve to reach out and engage with the trade in newer markets like Pune.”
He adds that India remains a key market in TTA’s development plan, with strong outbound potential for Taiwan.
A destination aligned with evolving Indian preferences
Taiwan continues to appeal strongly to Indian travellers due to its safety record, efficient public transport, availability of Indian and Jain food, and a wide range of modern and traditional attractions. The destination offers world-class hotels, convention centres, and diverse experiences — ranging from night markets and national parks to cutting-edge museums — making it well-suited for both leisure and MICE segments.
Expanding footprint beyond metros
Since its strategic re-entry into India in early 2025, TTA has executed a 360-degree outreach strategy that includes roadshows, FAM trips, PR and media engagement, digital activations and presence at major trade events. Its recent expansion into Chennai, Bengaluru and Pune reflects an effort to go deeper into regional source markets and diversify India-focused promotions.
The successful completion of the roadshow further strengthens Taiwan’s partnerships in India and supports its ambition to become a top consideration for leisure and MICE travellers seeking distinctive, culturally rich experiences in Asia.
