Tag Archives: World Tourism Day

On the occasion of World Tourism Day, the Prime Ministers’ Museum and Library (PMML) in New Delhi hosted a roundtable discussion to position the state-of-the-art facility as the capital’s premier cultural and tourist destination. The event was attended by Suman Billa, Additional Secretary & DG Tourism, GoI, along with key stakeholders from the travel and tourism industry. Ashwani Lohani, Director, PMML, highlighted that such initiatives reflect the institution’s sustained commitment to showcasing this establishment of national importance while delivering tremendous value to visitors. The discussion emphasised strengthening cultural tourism and enhancing visitor engagement, further establishing PMML as a must-visit landmark in Delhi.

The World Tourism Day celebrations marked major strides for India’s tourism sector with the signing of MoUs with Netflix, Atithi Foundation, and leading Online Travel Agencies (OTAs). The Netflix partnership aims to promote Indian destinations through cinematic storytelling, with curated trailers and global outreach. MoUs with Atithi Foundation and OTAs seek to bolster strategic research, innovation, capacity building, and post-travel visitor feedback collection to enable data-driven policy decisions by States and Union Territories.