TAAI President Sunil Kumar announced a series of initiatives to revive tourism in Jammu & Kashmir. These include member and media meetings across 20 regional chapters, a special ‘Family and Friends’ package by the TAAI J&K Chapter, and a dedicated session on Kashmir at the TAAI Convention 2025. To enhance travel confidence, TAAI will also produce promotional videos and content highlighting the region’s offerings and safety, encouraging wider participation in the revival of Kashmir tourism.