Key for Akasa Air is to differentiate through ancillaries: Gavin Eccles

Sharing his perspective on the new entrant in the LCC segment, Gavin Eccles, Managing Partner, GE Consulting & Advisory, says, “Key for Akasa Air is to differentiate through ancillaries.  Make ancillaries a key part of the travel proposition.  And, what that means is moving beyond just ancillary development with seats, boarding, etc., but to really look at the total travel proposition.  One area growing well at the moment is an in-house tour operator that allows the airline to sell the leisure proposition via a controlled inventory system. Could we see Akasa Air Holidays?”

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