Industry leaders call for relaunch of ‘Incredible India 2.0’ with global roadshows

At FAITH Conclave 2025, tourism leaders urged the relaunch of the Incredible India campaign with global roadshows. They stressed the need for more physical events, roadshows and government-backed campaigns abroad, arguing digital outreach alone cannot achieve significant inbound growth and urged a coordinated push to position India as a leading tourism and MICE hub.