The exhibition industry has been hit hard with shows being postponed or cancelled. The sector which has been a revenue generator has incurred losses to the tune of Rs. 3,570 crore. Raising the concern with the central government, The Indian Exhibition Industry Association(IEIA) urged for support. Exhibitions remain a potent fuel that catalyses the growth of the overall economy. IEIA represented the sector’s concern to the PMO along with the Ministry of Commerce, DPIIT, Ministry of Finance, Govt of India.