Category Archives: MOT

AYUSH has a market size of $ 18.1 billion and growing: Minister of AYUSH

Sarbananda Sonowal, Minister of Ports, Shipping & Waterways, Minister of AYUSH, recently tweeted on social media platform requesting individuals, especially the younger generation, to “protect our traditional systems of medicine and knowledge, study them scientifically and prove to the world that AYUSH can serve humanity. Today, AYUSH has a market size of $ 18.1 billion and growing!”

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MoT holds meeting with other ministries to discuss National Tourism Day celebrations

Ministry of Tourism is celebrating National Tourism Day under the aegis of Azadi Ka Amrit Mahotsav. For the celebration of National Tourism Day 2022, the Ministry of Tourism has been designated as the lead Ministry and Ministry of Railways, Ministry of Civil Aviation, Ministry of Culture, Ministry of Textiles and Ministry of Railways will be the partnering Ministries. A meeting in this regard was held under the chairmanship of Arvind Singh, Secretary, Ministry of Tourism with all the State Governments and Union Territories of India. The agenda of the meeting was to sensitise everyone about the National Tourism Day and Azadi Ka Amrit Mahotsav in order to facilitate the planning of the activities to be undertaken regarding the upcoming event.

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MOT to soft-launch Incredible India sub-brands at Dubai Expo from 3rd January

The MOT, in alliance with FICCI, will host a series of events to showcase and promote Incredible India, at Dubai Expo 2020 from January 3 to 14, 2022. The Ministry will highlight and promote India’s tourism potential. Discussions and presentations will be held during these ten days, as per the calendar of events finalised by the Ministry and the industry partner FICCI.

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G Krishan Reddy meets tourism stakeholders in Goa to discuss promotion of tourism in the state

G Krishan Reddy, Union Minister For Culture, Tourism And Development Of North Eastern Region holds interactive meeting with various tourism stakeholders of Goa along with Department of Tourism, Goa, to discusskey issues pertaining to promotion of tourism in the state and various developmental initiatives & welfare programs of the government. Shripad Y. Naik, Union Minister of State for Ports, Shipping & Waterways and Tourism Govt. Of India was also a part of the meeting.

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Amitabh Kant lauds Red Fort Museum, compliments PM for promoting PPP in heritage

Amitabh Kant, CEO, Niti Aayog, visited the Red Fort Museum and claimed that he was delighted to see the museum,w which was developed by Dalmia Cements under the ‘Adopt A Heritage’ scheme. “It is highly experiential, interactive, immensely creative and is the best designed museum in India. My compliments to PM Narendra Modi for promoting PPP in heritage,” he added.

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We believe that by Feb-March we could see brighter days: G Kamala Vardhan Rao

In his address at the 36th IATO Convention in Gandhinagar, G Kamala Vardhan Rao, DG, Tourism, commented on the scare over the Omicron variant, and said that while the new variant is infectious, but not fatal. “We are sure that this will not be there for a longer time. We believe that by Feb-March we could see brighter days,” he added.

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National Green Tourism Mission of tourism policy aims to mainstream sustainability: Rakesh Verma

Rakesh Verma, Additional Secretary, Tourism, has said that the draft tourism policy has five missions at its core, and the first one is National Green Tourism Mission, which looks at mainstreaming sustainability in the tourism sector. “It’s a key challenge the sector faces and it is also one of the lessons from the pandemic that we need to develop tourism on sustainable and responsible lines.”

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MOT to organise an event to honour women in travel industry on 8th March: Rupinder Brar

Ministry of Tourism will be organising an event to recognisethe women that are contributing to travel trade and hospitality in India, reveals Rupinder Brar, ADG, Tourism. She also shared that the event will be held on International Women’s Day on 8th March, 2022. “We will be organisingthis event because women make a lot of difference to our country, to our industry and hence we want to recognisethat,” she added.

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MOT to celebrate rural tourism in Pochampalli in Jan & tribal festival in Telangana in Feb

Rupinder Brar, ADG, Tourism, has said that on 25th January, 2022, they will be having a big event at Pochampalli, which was one of the villages recommended to UNWTO for rural tourism. “We are going to set up a nice big event there. Also, there is world’s largest tribal festival, which we will be celebrating in Mulugu from 16th-19th February. We are going to bring some interesting stories and activities from there,” she said.

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Marketing campaign on India’s safety and readiness to be launched soon: Rupinder Brar

Rupinder Brar, ADG, Tourism, has said that MOT is ready with a campaign that would focus on India being a safe destination and is ready to welcome travellers, and it will be launched very soon. “The content is ready, and the messaging will be both direct and indirect. One promotion will focus on India being vaccinated and the other will feature our hotels, hotel staff, cab drivers, airports, roads, shopping malls, etc. communicating that the country is safe to travel. Discussions with channels is done and we will be doing a soft launch on digital mediums initially.

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