‘An industry-wide round table must be held to redefine bilateral travel strategies’

Underscoring the importance of choosing partners wisely and advocated for an industry-wide roundtable involving all major travel associations to redefine bilateral travel strategies, Sunil Kumar, President, TAAI, said, “Tourism is more than revenue; it builds visibility, partnerships, and diplomacy. Ensure that India’s tourism strategy aligns with national sentiment and global positioning.”