Tourism Breaking News
Continuing its strategic expansion in the Indian market, the Taiwan Tourism Administration recently concluded a successful three-city India roadshow, strengthening its outreach to the country’s travel trade. Held from November 19–21, the series covered Chennai, Bengaluru, and—marking a significant first—Pune. The initiative highlights TTA’s increased focus on deepening trade engagement, enhancing product knowledge, and positioning Taiwan as a leading leisure and MICE destination for Indian travellers.
The roadshows attracted more than 120 travel trade professionals across the three cities, reflecting the growing interest in Taiwan and signalling stronger collaboration opportunities. The sessions facilitated meaningful networking, knowledge exchange, and insights into Taiwan’s vast tourism offerings—ranging from its cultural heritage and natural landscapes to innovative MICE infrastructure.
Leading Taiwanese destination management companies, Apple Travel Services and Top Holidays, joined the showcase virtually. Their presentations highlighted decades of experience in serving the Indian market, offering customised itineraries tailored to Indian traveller preferences and unveiling curated experiences that spotlight Taiwan’s unique charm.
Malaysia Airlines, the official airline partner for the roadshow series, presented its enhanced connectivity between India and Taiwan via Kuala Lumpur, offering Indian travellers more seamless travel options to the island nation.
Commenting on the roadshow series, Paul Shih, Director – Singapore Office, Taiwan Tourism Administration, said, “TTA is committed to a long-term strategy of positioning Taiwan as a premier destination for high-end leisure and MICE travellers from India. Our engagements across Chennai, Bengaluru, and Pune underline our continued effort to strengthen partnerships in key markets while expanding into newer regions. We aim to work closely with our trade partners through roadshows, fairs, and marketing initiatives to unlock fresh opportunities and drive growth in the India market.”
Shih also said that India remains a key market in TTA’s market development plan and that the tourism board is quite bullish about India’s outbound potential for Taiwan.
With its exceptionally low crime rate, warm and friendly locals, and highly efficient public transportation, Taiwan remains one of the safest destinations for visitors—including solo women travellers. The easy availability of Indian and Jain food, combined with Taiwan’s perfect blend of modernity and tradition, luxury hotels, world-class convention centres, and diverse range of destinations and activities, makes it an ideal choice for both leisure and MICE travellers from India.
Since re-establishing its presence in India in early 2025, TTA has activated an extensive 360-degree market development strategy, including familiarization trips, digital campaigns, influencer collaborations, media outreach, and participation in key travel trade events. The administration is steadily widening its footprint beyond metros, making deeper inroads into South India through Chennai and Bengaluru, and now expanding into West India with Pune.
The successful conclusion of this three-city roadshow reaffirms TTA’s commitment to fostering strong trade partnerships, empowering travel professionals with enhanced product knowledge, and firmly positioning Taiwan as a top-choice destination for Indian travellers—across both leisure and MICE segments.
