Unified national strategy and state promotion can place India among top 5 MICE markets by 2025: Suman Billa

Suman Billa, Additional Secretary and Director General of Tourism, said, “A unified national strategy, skilled talent, digital tools and strong state-led promotion can propel us into the top five MICE markets by 2025.” While India already has the necessary infrastructure and market demand, he pointed out that the real challenge lies in coordination. Billa emphasised the need for city-level convention promotion bureaus, a strong national MICE brand, skill development academies and a seamless digital portal.