Tag Archives: Thailand Tourism

At Thailand Travel Mart Plus (TTM+) 2025, the Tourism Authority of Thailand (TAT) presented its Thailand Product Update to international buyers and media. Delivered by Nithee Seeprae, Deputy Governor for Marketing Communications, TAT, the session outlined the country’s tourism strategy, product developments, and a firm commitment to a sustainable, high-value future. “Thailand’s tourism direction for 2025 is clear—we are creating high-value experiences rooted in culture, wellness, and sustainability,” said Nithee. He further added, “This is not just about growth in numbers, but about enriching every journey and ensuring tourism benefits both visitors and local communities.” In line with the Amazing Thailand Grand Tourism and Sports Year 2025, the government has introduced new measures to enhance the visitor experience, including relaxed alcohol regulations and a streamlined online Arrival Card. A broader range of immersive tourism products is also being developed to encourage longer stays and deeper cultural engagement. The product update highlighted a strong focus on wellness tourism, particularly experiences inspired by Lanna’s heritage. Visitors are invited to engage all five senses through traditional treatments like Tok Sen massage, herbal aroma therapies, and locally sourced wellness cuisine that reflects regional identity. TAT’s wellness and medical tourism strategy also spotlights regional strengths. In Northern Thailand, yoga, folk dance, and Lanna-inspired spa treatments are offered at destinations like Fah Lanna Spa and ZiRa Spa. The Central region combines traditional and integrative therapies at The Soul in Saraburi and ChivaRak Wellness in Phetchaburi. Along the Gulf of Thailand, spas such as MASON and SPA Cenvaree blend tropical serenity with time-honoured Thai healing. Gastronomy remains a pillar of Thailand’s tourism identity. The Michelin Guide Thailand 2025 features over 400 listings, including 50 in Chiang Mai. …

The Tourism Authority of Thailand (TAT) celebrated a significant milestone with the arrival of this year’s 2,000,000th Indian tourist at Suvarnabhumi Airport on 16 December. This achievement underscores India’s vital role as a key source market for Thailand’s thriving tourism industry. The grand welcome ceremony was attended by Sorawong Thienthong, Minister of Tourism and Sports; H.E. Nagesh Singh, Ambassador of India to Thailand; Thapanee Kiatphaibool, TAT Governor; Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and the South Pacific; and executives from Suvarnabhumi Airport and Thai Airways International (THAI). 𝐒𝐨𝐫𝐚𝐰𝐨𝐧𝐠 𝐓𝐡𝐢𝐞𝐧𝐭𝐡𝐨𝐧𝐠, Minister of Tourism and Sports remarked, “It is with immense pleasure that we welcome the 2,000,000th Indian tourist to Thailand this year. This milestone highlights the growing popularity of Thailand among Indian travellers.”

The Pacific Asia Travel Association (PATA) successfully concluded its 47th annual PATA Travel Mart (PTM) in Bangkok, Thailand. Held at the Queen Sirikit National Convention Center (QSNCC), the event served as a crucial platform for high-caliber buyers and sellers from across the Asia Pacific region and beyond.   Key Insights Over 900 delegates participated, including 266 exhibitors and 191 buyers representing 45 destinations and 31 source markets. The event emphasised sustainable tourism development, innovative marketing strategies, and strategic partnerships within the Asia Pacific tourism industry. PTM 2024 reaffirmed Thailand’s position as a leading MICE destination and travel hub. The PATA Knowledge Forum offered valuable insights on navigating the evolving tourism landscape, covering topics like responsible tourism, digital transformation, and emerging consumer trends. A new initiative, the PATA Youth Symposium and Career Fair, connected aspiring tourism professionals with industry leaders. The PATA Gold Awards recognised excellence in destination marketing, sustainable tourism practices, and innovative tourism products. What This Means for You? PTM 2024 underscores the resurgence of Asia Pacific tourism and the growing demand for authentic travel experiences. The event provided a platform for building valuable business connections and exploring new market opportunities. Insights from the Knowledge Forum can help you adapt and thrive in the changing tourism landscape by implementing sustainable practices, leveraging digital technology, and understanding consumer preferences. New talent entering the industry offers a positive outlook for the future of tourism in the region.

Thailand is pushing for a long-term reciprocal visa-free scheme for Indians as the country is all set to become world’s third-largest economy by 2027. The current temporary visa exemptions for Indians have boosted the business for both countries. By 18 February 2024, almost 258,269 tourists travelled to Thailand.

Thailand will waive off visa requirements for Indians starting from 10 November to 10 May 2024. This is done to lure tourists during the winter season. Spokesperson for Thai Tourism, Chai Wacharonke, said, “Indians can remain in Thailand for 30 days”.