Tag Archives: Experiential Travel

WanderOn, a new age tech travel company shared a survey on the Indian Travel Experiential Market. The company stated that the major force that will be driving the market would be Indian youth, and the experiential travel market is expected to reach USD 45 billion by 2027. This includes solo trips, guided tours, concerts, cultural immersions, and offbeat destination experiences that resonate deeply with Gen Z’s preference for meaningful and personalised journeys. India’s tourism industry is undergoing tremendous transformation and emerging as a leading economic contributor to GDP’s growth in the country. Aspirational spending in today’s youth is one of the huge contributors to the overall numbers of travel industry. As per reports, around 93% of young travellers are now decision makers when it comes to planning trips or family vacations. As per WanderOn’s consumer data, around 65% of the revenue is generated from the younger population. There is a broader evolution in travel experiences as Gen Z is not shying away from booking luxury rail rides or cruises. Govind Gaur, Founder & CEO, WanderOn said, “Nearly 50% of our customers have travelled with us more than 7 to 8 times, over the past 2–3 years. Nearly 60 to 65% of our revenues are coming from the younger generation within the age group of 18 to 35 years. We are witnessing a rising demand for curated, hassle-free, and immersive travel experiences, particularly among the 18–45 age group. This segment is a key driver of our revenue, consistently seeking innovation, excitement, and unique adventures that go beyond conventional travel.” “When we started, our average ticket size ranged from INR 12,000 to 16,000, which has now nearly doubled. We are looking forward …

Experiential travel is expected to dominate 2025, with sports and art being the most popular. As per Skyscanner, flight bookings surged by 188% for the Abu Dhabi Grand Prix, reflecting growing excitement for global tournaments. Additionally, 79% Indian travellers are seeking interactive art experiences, with London and Tokyo emerging as top spots.

KB Kachru, Chairman Emeritus & Principal Advisor, Radisson Hotel Group, South Asia highlights that looking ahead to 2024, the emphasis is expected to shift towards technology-driven conveniences, a lot of learnings, sustainability, and experiential travel.

Rhätische Bahn (RHB) in partnership with Turkish Airlines recently hosted a familiarisation trip to Davos Klosters and Engadin St. Moritz in Switzerland for leading travel agents based in Delhi. The objective of the Fam was to increase visibility for luxury destinations like Davos Klosters and Engadin St. Moritz, along with the scenic Bernina Express train journey. Make My Trip, Yatra, TUI, Flight Shop, Ottila International, Experiential Travel, Thomas Cook and Ambe World Travels participated in the Fam. The group spent 6 nights in the Graubünden region; 3 nights each in Davos & St. Moritz. They visited Europe’s highest brewery – Monstein, Clavadeler Alp where they experienced the art of cheese making, a scooter ride along the Sertig Valley and attended a music show led by the regional band from Davos “orgalifründä Rinerhorn”.  In St. Moritz the group was taken on a food safari night at Badrutt’s Palace Hotel, one of the highlights of during their stay. The itinerary also included hotel inspections such as that of Da Primo Hotel, Intercontinental Davos, Arabella Hotel  Walduus Davos , Turmhotel Victoria, Swiss Mountain Hotel Ameron in Davos,  Badrutt’s Palace and other 3-4 star properties in St. Moritz, to famirialise the trade with budgeted options in the luxury destination.