Tag Archives: 2026 PATA Annual Summit

Peter Semone, Chair, PATA, announced that the 2026 PATA Annual Summit will be held in Gyeongju and Andong, South Korea, for the first time across two cities. This special edition marks PATA’s 75th anniversary, with a focus on heritage, innovation, and resilience. The event will unveil the new PATA Index, designed to measure the visible and invisible impacts of tourism, moving beyond outdated metrics like arrivals and spend.

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