Sustained investment into data-led destination marketing, diversified programming and ever-improving visitor experience touchpoints have driven robust growth: DCT Abu Dhabi

H.E. Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said, “Our strategic approach to elevating Abu Dhabi as a cultural and tourism destination is delivering tangible results. Sustained investment into data-led destination marketing, diversified programming, a culture-first ethos and ever-improving visitor experience touchpoints have driven robust growth in Q1 2025, building on a strong 2024. As we showcase the offerings of our emirate, we are focused on strengthening our key partnerships, expanding our global reach, and accelerating progress towards our long-term tourism goals—all while ensuring that Abu Dhabi’s unique cultural identity remains at the heart of everything we offer.”