In 2025, ADR remains the top priority, especially for business hotels where 70% plan to focus on ADR growth: HVS Anarock

HVS ANAROCK Hotel General Managers Survey captures industry leaders’ perspectives on key trends and opportunities in 2025. This year, ADR remains the top priority for them, especially for business hotels where 70% plan to focus on ADR growth. In contrast, leisure hotels show a more balanced approach, with 58% prioritising occupancy. While business hotels remain anchored in corporate bookings and MICE, and leisure hotels prioritise FITs, weddings and social events are emerging as a significant revenue driver across both segments.