Tourism Breaking News
To strengthen its presence in the Indian market with its India Sales Mission 2025, Cross Hotels & Resorts started its three-city roadshow in India from 24 to 28 March in New Delhi, followed by Mumbai and Bengaluru. The aim is to highlight the company’s expansion plans and new hotel developments in key destinations.
A senior delegation of five people from Cross Hotels, including Chatchaya (Mai) Glaiprayong, Head- Global Sales, Cross Hotels & Resorts, Khata Sinhaseni, Cluster General Manager, Lumen Bangkok Udomsuk station, Nathkamolporn Pornanongyothin (Jum), Cluster Director- Sales & Marketing, Cross Vibe Bangkok Srinakarin, Widy Antari, General Manager, Away Bali Legian Camakila, and Khata Sinhaseni, Cluster General Manager, Cross Vibe Bangkok Sukhumvit Hotel attended the event, along with leading travel agents, tour operators and industry stakeholders. Through dedicated business meetings and networking sessions, the delegation aims to forge stronger partnerships and explore new opportunities for collaboration in India’s booming outbound travel market.
The event highlighted the new property openings and discussed the company’s ambitious plans to grow its portfolio from 28 to 100 hotels by 2030. These developments reflect the company’s commitment to providing world-class hospitality experiences across Asia and beyond.
Andrew Hartley, VP Commercial, Cross Hotels & Resorts, said, “India is one of our top three source markets, and we are targeting a 40% year-over-year growth from 2024 to 2025. This is the highest projected growth among all our regions. Indian travellers continue to choose our hotels across all our brands, reinforcing the importance of this market in our overall strategy.”
“Our goal is to increase the number of Indian guests by 40% by the end of 2025, and we are achieving this through direct channels, expanding our distribution network, and forming strategic business partnerships. India is a key market for us, and we are strengthening our brand awareness for Cross, Cross Vibe, Away, Cross Collection, Lumen, and Kaura”, he said.
We aim to be a lifestyle brand of choice in India, offering flexibility to cater to various traveller segments. Indian travellers are diverse, and we personalise every aspect of our services to meet their preferences. Our hotels offer a variety of dining options, including vegetarian and Indian cuisine to suit their diverse tastes. We ensure that Indian guests feel at home by customising their experience, whether they are travelling as families, couples, or solo explorers, he added.
Sharing the growth details, Sandeep Raghav, Director- Business Development- India, Cross Hotels & Resorts, said, “Last year, we did almost 275% growth year-on-year from the India market. Next year, we are coming up with two more hotels in Bangkok and Bali, respectively. We have also curated some customised packages for the Indian market for the holiday season.“
With Indian outbound travel experiencing rapid growth, the brand aims to position itself as a preferred choice for Indian travellers seeking unique experience-driven stays.
