Business travellers outspend leisure tourists, making MICE sector lucrative: Shekhawat

Gajendra Singh Shekhawat, Minister of Tourism, Government of India, emphasised on the critical role of the MICE and exhibition industry in boosting tourism and the wider economy. “Studies and analysis suggest that a business traveller attending an exhibition often spends significantly more than a leisure tourist over seven days. This is a clear signal that we stand at the threshold of a sector brimming with immense opportunities,” he added.