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Traveller’s Personal Values are Defining Purchasing Decisions

Travelers understand the power of their money and make choices that align with their own worldview. Travel advisors have an opportunity to help people connect with a trip that validates their own values.   According to recent Expedia Group research, most people (90%) look for sustainable options when shopping for travel, but many (70%) feel overwhelmed about how to be a more sustainable traveler. Advisors who understand sustainable travel can be an invaluable source for those actively seeking guidance about how to make more responsible travel choices. The rise in sustainably can be a benefit for traveler providers, too. Nearly two-thirds of travelers (59%) are willing to pay more to make their trip more sustainable.  Plus, nearly half (49%) will choose a less crowded destination to lessen the impact of over tourism.  Expedia Group is proactively tracking travelers’ opinions about sustainability and will continue to publish additional research results to its Travel Agent Affiliate Program (TAAP) members. Environmental protection is not the only personal value shaping travel. The healing effect of travel is also important for many who are searching for a sense of contentment and mental well-being. Whether it’s reconnecting with old friends, a nature retreat, a spa or digital detox, traveling for mental health is on the rise. In fact, Expedia Group research reveals that more than a third of travelers (36%) say they would trade a pay raise for more vacation days. Finally, travelers value their financial safety. The uncertainty of the pandemic made flexibility and the ability to get a refund the most valued consideration when purchasing travel, even more than price. One in four people most value the ability to get a full refund across …

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Explore domestic destinations before taking up international travel: Dankhar

Vice President Jagdeep Dankhar described India as a ” heaven for tourism ” and urged Indians to explore domestic tourist destinations first before embarking on international travel. Referring to the long history of civilisation and rich cultural heritage of Bharat, he emphasized that most of the tourist attractions of the country have a deep connect with our history, folk arts and ancient texts. 

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Empowerment and influence are key factors for travellers

Between search, social media, 24-hour news, streaming platforms, and online marketplaces, we’ve never had so much information available at the click of a button. So, it’s no surprise that more than half of people (60%) share photos on social media while traveling and nearly a third (30%) use social media as inspiration for their next trip. With social becoming central to booking decisions, travellers are gaining more influence and feeling more empowered to leverage all the data at their fingertips. Travel is a large ticket item for many travellers, and protecting their financial investment is a priority. Social media and sharing reviews become critical to building confidence to book. In fact, most people (92%) want to see reviews before booking. They also look at multiple sources to validate reviews including hotel sites, online booking sites, TikTok and more. And the information they find can be consequential to their decision. According to Expedia Group research, one in three people (33%) opted not to use a travel brand because of a negative post they saw on social media. This is where travel advisors can play a pivotal role in helping a traveller find the right products to meet their expectations. While travellers trust that a highly rated hotel will deliver a great experience, a  travel advisor can add another layer of trust and security to reviews if they’ve vetted properties and apply their “stamp of approval.”

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Expedia-TAAP announces 24/7 Call Centre for the Indian market

Expedia announces a 24/7 call centre facility for the Indian Market. The call centre is dedicated to the B2B Expedia TAAP (Travel Agent Affiliate Program) partners and will be operational 7 days a week including weekends and Public Holidays. The dedicated helpline will cater to the growing travel needs and will offer assistance to our customers 24/7. By calling the dedicated number (0124 4873873) our agents can choose from the required IVR selection, and the calls can be conducted in both English and Hindi language.

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