India must focus on attracting higher-spending, experience-driven travellers: Dr Jyotsna Sur

India must now focus on attracting higher-spending, experience-driven travellers, said Dr Jyotsna Suri, CMD, Lalit Suri Hospitality Group. “We’ve had backpackers. Now, we need better quality tourists. For them, slight price differences with Thailand or Indonesia don’t matter,” she noted. “India offers great value—and that’s what we must promote through a sharper, segmented Incredible India campaign,” she added.