69% Indians willing to visit green destinations; industry needs to meet demand: Deep Kalra

According to new research from MakeMyTrip, 69% Indian travellers expressed their willingness to choose destinations that actively promote responsible travel, with an emphasis on local sustainability initiatives. Deep Kalra, Founder & Chairman, MMT & Chairman, WTTCII, said, “The Market is ready, the challenge now is for the industry to provide the products and services that meet demand.”